Consultancy Services for Campaign Documentary

The national media firm will focus on the following areas, working under the Programme Coordinator (Inclusive/Green Business) and UNDP Communications Unit:

I. Campaign Documentary & Overarching Impact Video

• Conceptualize, script, shoot or source footage for, edit and deliver the campaign’s main documentary video on the “Makers of Malawi” story.
• Produce a single overarching impact video that captures the programme’s decade of impact and narrative, with teaser and platform cut downs.
• Incorporate entrepreneur, partner and beneficiary voices, and draw on existing footage where suitable.

II. Visual Identity & Harmonization of Existing Materials

• Develop a consistent campaign visual identity: agreed color palette, branding, typography and thematic approach.
• Review the existing videos, photography and communication materials and harmonize them under the agreed identity — re-edits, color grading, lower-thirds, intros/outros, captions and templates.
• Produce a short visual identity / brand guide and reusable templates so future content stays consistent.

III. Media Content Management Support

• Support the planning, packaging and scheduling of campaign content across channels.
• Provide editing and quality assurance so all content meets the agreed visual standard.
• Advise on the content calendar and storytelling aligned to the campaign narrative.

IV. Milestone Event Support

Provide media and visibility support for the four campaign milestones:

• Makers Digital Launch (1 August 2026) – the digital kick-off of “Makers of Malawi” across all channels.

• Partners in Progress Roadshow — Physical Launch (Mid-September 2026) – the campaign’s physical launch (replacing UNGA), convening all donors and development partners that have supported private sector development in Malawi since inception; spotlights the ecosystem and concrete collaboration opportunities. Tentatively hosted at the Residence of the Ambassador of Germany.

• Enterprise and Impact Symposium (Mid-October 2026) – entrepreneur-led thematic panels with key enabling-environment Ministries, the Reserve Bank of Malawi and pension funds as co-panelists — impact first, then the enabling-environment and policy work underway.

• Scale-Up Investor Forum (Mid-November 2026) – stylized like the Enterprise and Impact Symposium but focused on “what now? scale”, convening impact financiers, donors, funds of funds, foundations and blended-finance players.

For each event the firm will provide video and stills coverage, highlights and a post-event highlight package, and ensure event materials follow the campaign visual identity.

Campaign Phases and Deliverables

The assignment will be structured into four phases:

Phase 1: Pre-Launch (July)

• Campaign strategy refinement
• Visual identity
• Campaign trailer
• Teasers and pre-launch content

Phase 2: Digital Campaign Rollout (August)

• Weekly thematic content
• Entrepreneur storytelling (Zantchito, Growth)
• Social media rollout
• Documentary teasers

Phase 3: Visibility, Impact & Policy (September – October)

• Partners in Progress Roadshow (physical launch) support
• Event communication packages
• Documentary release
• Enterprise and Impact Symposium support (enabling environment & policy)

Phase 4: Partnerships and Closure (November – December)

• Scale-Up Investor Forum support (scale & blended finance)
• Testimonials and partner storytelling
• Impact content
• Final campaign outputs and report