Global Audience and Market Insights Services

UNICEF seeks to establish one or more Long Term Arrangements (LTAs) with qualified full-service insights agencies to provide audience and market intelligence services on an as-needed basis globally, regionally and locally. The objective of the LTA(s) is to provide timely, high-quality, cost-effective and actionable audience and market intelligence that supports evidence-based decision-making across fundraising, partnerships, advocacy, communications, supporter experience and innovation priorities. The solicitation is structured into three lots: · Lot 1: Research Strategy, Insights & Analytical Design · Lot 2: Data Collection, Fieldwork & Audience Sourcing · Lot 3: Advanced Media, Dashboards & Tech Analytics Bidders may submit proposals for one lot, multiple lots or all lots combined. The resulting LTA(s) will have an initial duration of three (3) years, with the possibility of extension for up to an additional two (2) years, subject to requirements and budget availability.