Engagement of a Production Agency - National GBV Communications Campaign

Service Requirements/Terms of Reference (ToR)

The selected Production Agency will undertake the conceptual design, multi-platform production of campaign communication assets. 

The primary areas of responsibility for this procurement include -

Development of Campaign Identity and Branding

Production of Trilingual Communication Content

• Generate all communication materials in Sinhala, Tamil, and English to ensure equitable reach.

• Craft survivor-sensitive narratives aligned with Gender-Based Violence prevention standards and UN protocols.

• Design and produce awareness posters and digital assets.

Multimedia and Audio-Visual Production

• Develop social media reels and short-form video assets.

Support for Digital and Social Media Platforms

• Conceptualise creative digital assets for widespread dissemination across social media channels.

• Facilitate content rollout through integrated digital campaigns and interactive online engagement.

• Produce myth-busting graphics, hotline awareness reminders, and public education visuals.

Visibility Initiatives and Community Outreach

• Design visibility materials for Grama Niladhari offices 

Inclusion and Accessibility Standards

• Incorporate accessibility features including sign-language interpretation, subtitling, and accessible digital formats.

• Ensure all communication outputs are culturally sensitive and suitable for diverse national audiences.

Accessibility Adaptations - Inclusive communication formats

•  Subtitles, sign language interpretation, accessible digital formatting, Braille-ready materials across all key content 

Digital Dissemination & Boosting - Dissemination and online boosting support 

• Social media publishing, audience targeting, engagement amplification Throughout campaign period

Objectives and scope of the Services

The selected Production Agency will be responsible for:

• Conceptualizing and developing trilingual communication materials aligned with campaign objectives

• Ensuring all content is survivor-sensitive, inclusive, and culturally appropriate

• Coordinating production schedules and delivery timelines

• Designing materials suitable for digital, print, and community outreach platforms

• Supporting public visibility and digital dissemination efforts

• Ensuring accessibility standards are integrated into campaign outputs

• Coordinating with UNFPA throughout content development, review, revision, and approval processes

All materials developed under this assignment will remain the intellectual property of UNFPA.