Face-to-Face Fundraising Agency

UNICEF
Face-to-Face Fundraising Agency Request for proposal

Reference: LRPS-2026-9204541
Beneficiary countries or territories: South Africa
Registration level: Basic
Published on: 17-Jun-2026
Deadline on: 06-Jul-2026 23:59 (GMT 2.00)
Description

UNICEF South Africa Country Office intends to implement a three-month pilot Face to Face fundraising campaign focused on mall-based donor acquisition, with the possibility of extending the campaign to nine months on the same terms, subject to satisfactory performance during the initial three-month period.

The pilot will assess:
• The ability of F2F to acquire high-quality, long-term donors
• Cost-effectiveness and return on investment
• Operational feasibility within the current South African market
• The potential role of F2F as a sustainable, complementary acquisition channel

The findings from this pilot will inform future decisions on scaling Face-to-Face fundraising as part of a diversified Individual Giving strategy, aimed at ensuring long-term, predictable income to support UNICEF’s programmes for children.