REQUEST FOR PROPOSAL: No. RFP 26-007-BENELUX-PSP FOR THE ESTABLISHMENT OF A FRAME AGREEMENT FOR THE PROVISION OF TV MEDIA BUYING SERVICES FOR UNHCR PRIVATE SECTOR PARTNERSHIPS IN BENELUX

UNHCR
REQUEST FOR PROPOSAL: No. RFP 26-007-BENELUX-PSP FOR THE ESTABLISHMENT OF A FRAME AGREEMENT FOR THE PROVISION OF TV MEDIA BUYING SERVICES FOR UNHCR PRIVATE SECTOR PARTNERSHIPS IN BENELUX Request for proposal

Reference: RFP-26-007-BENELUX-PSP
Beneficiary countries or territories: Netherlands
Registration level: Basic
Published on: 08-Jun-2026
Deadline on: 03-Jul-2026 23:59 (GMT 1.00)
Description

The main purpose of this RFP is to select a media agency that can deliver a highly optimized DRTV program. The agency will be expected to achieve the following objectives:

  • Performance-Driven Acquisition: Identify and purchase cost-effective TV inventory across public and commercial networks in the Benelux that delivers a steady volume of new IG (Individual Giving) donors.
  • Lead Generation for GiW: Execute targeted media placements to generate high-quality leads for the Gifts in Wills program, prioritizing channels and timeslots with high concentrations of the target age demographic.
  • Attribution & Transparency: Provide robust attribution modeling that correlates airings with immediate digital spikes and inbound call volumes (if applicable).
  • Testing & Optimization: Ability to test different spot lengths, channels, and dayparts to lower the CPA (Cost Per Acquisition) over time.
  • Media Efficiency: Secure favourable rates and "remnant" (last-minute) inventory where appropriate to maximize the impact of the UNHCR budget.

Overall, PSP Benelux expects from the company to deliver on or exceed annual budget goals whilst maximizing ROI.

The Terms of Reference (TORS) are detailed in Annex A of this RFP. Please use the ToR to structure your technical proposal and make sure to include all requested information in your proposal, with special attention for the technical evaluation criteria stipulated in the ToR.