Provision of Consultancy Services for Design and Development of an Incubation

In Jordan, the plastic sector plays a vital role in the national economy. However, it also contributes significantly to plastic pollution due to inadequate waste management practices. While existing regulations in Jordan address downstream aspects of plastic pollution—such as collection and recycling—there are currently no comprehensive upstream measures aimed at transitioning from a single-use plastics (SUP) economy toward more sustainable alternatives in the food and beverage (F&B) sector.

To address systemic plastic pollution, the Global Environment Facility (GEF), through its eighth replenishment cycle (GEF-8), launched a new generation of Integrated Programmes (IPs). These programmes are designed to support large-scale, cross-sectoral interventions that address the root causes of environmental degradation rather than isolated symptoms. They also promote collaboration among governments, the private sector, and civil society to drive transformative change.

One of the flagship initiatives under this framework is the Circular Solutions to Plastic Pollution Integrated Programme (CSPP IP), globally branded as “Plastic Reboot.” The programme aims to transform the global plastics value chain from a linear “take–make–waste” model into a circular system centered on prevention, redesign, reuse, and responsible recycling. Its objectives include reducing plastic leakage into the environment, lowering greenhouse gas emissions associated with plastic production and disposal, and promoting sustainable consumption and production patterns.

Plastic Reboot is jointly led by the United Nations Environment Programme (UNEP) and World Wide Fund for Nature (WWF-US), in partnership with the United Nations Industrial Development Organization (UNIDO) and the United Nations Development Programme (UNDP). The programme mobilizes technical expertise, policy guidance, and financing to support countries in adopting scalable circular solutions. WWF plays a key role in knowledge generation, private-sector engagement, and global coordination through the Global IP Platform, ensuring that lessons learned, tools, and best practices are shared across participating countries.