Sector-Wide Marketing & Branding Strategy for the South African Honeybush Sector

UNDP
Sector-Wide Marketing & Branding Strategy for the South African Honeybush Sector Request for proposal

Reference: UNDP-ZAF-00198
Beneficiary countries or territories: South Africa
Registration level: Basic
Published on: 07-Apr-2026
Deadline on: 30-Apr-2026 09:00 (GMT -4.00)
Description
SCOPE OF TENDER:

The service provider (Consulting Firm) will deliver a strategic, sector-wide marketing and branding assignment for the South African honeybush sector, grounded in biodiversity conservation, sustainable use and the principles of Access and Benefit Sharing (ABS) under the Nagoya Protocol. The services will include sector, policy and market analysis; assessment of conservation- and ABS-related value propositions; and the development of a coherent strategic positioning framework for honeybush. The assignment will culminate in a Honeybush Sector Marketing and Branding Strategy that articulates shared narratives, priority markets, defensible claims and strategic marketing directions for the sector. The outputs of this assignment will provide an authoritative framework to guide coordinated marketing investments and downstream implementation across the honeybush value chain.

 


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UNDP OFFICE SOUTH AFRICA
PROCUREMENT UNIT

Email address: procurement.enquiries.za@undp.org
Surname: Procurement Unit