LRPS-2026-9203024_SMM support on preschool education

UNICEF has now issued a Request for Proposals in order to select a supplier for the provision of Social Media marketing support on preschool education for educators and parents/caregivers. Across Ukraine, 40 percent of young children lack access to in-person early childhood education and care (ECEC). Among those enrolled, 22 percent rely partially or fully on remote learning, limiting consistent face-to-face interaction with teachers and peers during a critical stage of development. In frontline areas, in-person ECEC has been largely inaccessible for over five years, compounded by the COVID-19 pandemic and ongoing conflict. As a result, 86 percent of these children demonstrated decreased stress resilience, weaker social and emotional skills, and low self-esteem. In January 2025, a new Law on Preschool Education came into effect in Ukraine, marking the beginning of a comprehensive reform of the early childhood education and care (ECEC) subsector. This legislative shift was followed by the adoption of a national Strategic Framework for ECEC and the formation of the multi-stakeholder coalition “First Steps Forward”, placing early childhood development high on Ukraine’s public policy agenda. The Law outlines a national commitment to ensuring that every young child in Ukraine has the opportunity to learn, grow, and receive care in a safe, inclusive, and family-responsive environment. In addition to reinforcing the traditional kindergarten model, the reform introduces diversified ECEC formats — including preschool units, workplace-based kindergartens, mobile preschools, and Centers for Pedagogical Partnership. These flexible options aim to increase access to quality services, especially for families in remote, frontline, or economically disadvantaged areas. They also support parental employment and contribute to long-term community resilience. Complementing these reform efforts, the new State Standard for Preschool Education was approved on November 2025, putting holistic child development at the center of the preschool experience. It defines key learning outcomes and core competencies for young children before preschool entry, guiding educators and curriculum developers toward more child-centered, engaging, and equitable educational practices. In this context, strengthening communication with both educators and caregivers is vital to ensure understanding, acceptance, and implementation of the ECEC reform at the local level as well as to support children’s learning and development at home and shift perceptions of preschool from “care” to early learning and encourage informed enrolment. This tender will be run through the UNICEF e-submissions system. By clicking on the blue ‘Express Interest’ button in the UNGM tender notice, the full UNICEF e-submission system instructions to bidders document (including instructions on how to access the tender documents and submit an Offer) will be automatically emailed to the ‘contact persons’ included in your UNGM registration. Alternatively, the full UNICEF e-submission system instructions to bidders document is publicly available on the UNICEF supply internet pages here: https://www.unicef.org/supply/index_procurement_policies.html . In the tender management site, if you navigate to the documents tab and opt in to confirm your intention to submit a Bid – you will then see the mandatory placeholders for documents that must be attached prior to submitting your Offer (you will also see if there are any mandatory questionnaires to complete). As such, you are recommended to `opt in` well before the submission deadline so you are clear exactly what documents are required to be uploaded prior to completing your submission. Please note that in order to access the tender documentation through UNICEF’s e-submissions system, vendors must: (i) be registered with UNICEF in UNGM as a company/NGO; (ii) have successfully completed all mandatory information currently required by UNGM when registering. Please ensure that any files submitted as part of your Bid are not corrupt or damaged in any way. Please exercise particular caution when using compressed files. Any corrupt or damaged files may lead to your Bid being invalidated. All vendors are strongly recommended to regularly log in to the UNICEF e-submissions system to check for any deadline extensions, new clarifications, new correspondence or updated tender documents relating to this tender.