Request for proposal for the for the provision of TV media buying services in Brazil RFP/2021/UNHCR/PSP/BRA/002.

The primary purpose of the Private Sector Partnership Service (PSP) in UNHCR Brazil is to generate income from individual donors, corporates, and foundations, to support UNHCR activities across the globe. PSP area in Brazil include two main sections: Individual Giving (IG) and Private Philanthropy (PPH). The Individual Giving (IG) section seeks to acquire new individual donors who can donate cash or preferably as monthly committed donors, while Private Philanthropy (PPH) section develops and strengthens long-term partnerships with Companies, Foundations, and High Net-Worth individuals.

In accordance with the Individual Giving strategy to diversify its fundraising portfolio, DRTV has been an active acquisition channel for UNHCR Brazil since 2018. After a short pause between July and December 2021, DRTV is expected to be resumed in 2022 and progressively grow to become a key source of donors, especially monthly regular donors in Brazil.

Response to the DTRV program is mainly captured through a unique landing page and through spot attribution across our website. Only credit card donations are accepted for this program. Alongside the DRTV program, it is expected to have digital retargeting ads to try and maximize response. We may also evaluate an inbound call center in the future.