Digital content development for UNICEF Panama website and annual report

BACKGROUND
UNICEF is leading a multi-year investment Project to overhaul UNICEF’s global digital engagement and communications. The Digital Transformation Project (DTP) centres on a new unicef.org, which will become a knowledge and advocacy engine for children’s rights. The vision of a UNICEF that is innovative, collaborative, and nimble requires that unicef.org be transformed into a digital platform and content syndication service that is audience-centred, structured not as a mirror of our internal organization, but designed in a way that makes sense for the external user.
UNICEF Panama Country Office seeks to hire a highly qualified digital content editor for the editorial production of minimum web contents to officially launch the site. This work cannot be done internally because of the lack of staff capacity to carry out this critical function.

OBJECTIVE AND TARGETS OF THE ASSIGNMENT
Under the supervision of the Communication Officer, the writer will produce copy and content (in Spanish and English) to populate templates for the initial launch of UNICEF Panama website, based on the CPD 2016-2020, contributing to output 3.2.
Tasks include reviewing existing communication materials and programme briefs, liaising with programme section to collect outstanding materials, and align all the content writing in template provided by the HQ DTP team.

SPECIFIC ACTIVITIES TO BE COMPLETED TO ACHIEVE THE OBJECTIVES:
WEEK 1 and 2: Using information from UNICEF Panama programme briefs, annual reports, SITAN draft, national census, CPD 2016-2020, UNICEF brand and content guidelines, and other internal/external resources, and following DTP’s capacity building programme’s module on “Content – writing for the web and UNICEF’s Style Guide; to write texts in Spanish to fit templates outlined by DTP and make them ready for upload based on the provided site map.
a. What we do (information about current situation of children in Panama and UNICEF’s main programmes in the country and expected results):
a.1. Child situation in Panama
a.2. Education
a.3. Child Protection
a.4. Social Policy
a.5. Emergencies
a.6. Communications/press center
a.7. Alliances with private sector and partnership

WEEK 3: To write draft of annual report 2018 based on COAR 2018, RAM indicators and interviews with UNICEF PCO Specialist, Officers an Top Managers including at least the following sections:

a. Message from the Representative
b. Use of resources 2018
c. Education
d. Child Protection
e. Emergency/Migration
f. Social Policy
g. Monitoring & Evaluation
h. Partnerships
i. Communication
*If possible, UNICEF will arrange calls or interviews with key counterparts and implementing partners to include quotes about our work together during 2018.

WEEK 4: To write draft texts to be published at following web sections:
a. About us (info about UNICEF Panama and its presence in the country, partners, contacts…)
b. Where we work
c. Our allies
d. Partners and donors
e. Take action (how to collaborate with UNICEF Panama)

WEEK 5: For reference materials and press centre
a. Review content on current website and create backup copies of the available publications and relevant content that needs to be saved as reference and will be available in the website.
b. Edit short descriptions for “Research and reports” section (sections already written but need to be organized as per templates)

WEEK 6: Review and comments from UNICEF Panama team to web and annual report. Translation to English of approved content.

WEEK 7: Updated content to be shared with UNICEF HQ DTP for feedback.

WEEK 8: Additional updated, pending items and finalization.

QUALIFICATIONS, SPECIALIST KNOWLEDGE AND RELEVANT EXPERIENCE REQUIRED:
1. Academic qualifications
• University degree in journalism, communications, external relations public relations, corporate communications or related degrees in the communication area.

2. Necessary experience
• Competencies:
o Excellent editorial, writing, reviewing and editing skilss in Spanish and English.
o Experience writing for the web or in journalistic style i.e. NOT technical programme writing.
o Ability to convert programmatic and technical copy into web-friendly prose
o Ability to coordinate web structures and create contents for the web
o Detail-oriented, creative, able to work efficiently with programme staff
• Experience:
o Proven experience writing contents for web Spanish and English (links of samples will be required)

3. Language skills
High profiency in Spanish and English is a must.

4. Other necessary/desirable skills:
Experience workin for Communications at United Nation’s agencies, expecially UNCIEF, is a plus.

START AND END DATE:
March 4, 2019 – May 10, 2019

APLICATIONS:
The applicant must be a natural person and must present the technical and economic proposal with updated form P-11 and updated resume to the email address: consultantpanama@unicef.org so that your application is valid, with reference to the number and name of the consultancy to which you are applying, before the application closing date.
See application instructions and form P11 on our UNICEF website: http://www.unicef.org/panama/spanish/jobs.html

DEADLINE APLICATIONS:
Tuesday, February 12, 2019, 23:59 Panama local time, Panama Republic.