Development of a Brand Valuation Framework for UNICEF Private Fundraising & Partnership Division (PFP)

REQUEST FOR PROPOSAL – SUMMARY PAGE

RFPS-PFP-2015-151112

Launching date: Wednesday, 24 June, 2015

Closing date for the submission of your proposal: Monday, 20 July, 2015

UNITED NATIONS CHILDREN’S FUND (UNICEF)

Wishes to invite you to submit a proposal for a

Development of a Brand Valuation Framework for UNICEF Private Fundraising & Partnerships Division (PFP)

Proposals must be submitted via UNICEF Web Bidding Tool:

The purpose of this Request for Proposal for Services (RFPS) is to seek proposals from agencies with brand management expertise to develop a brand valuation framework which will help to determine the perceived premium value of the UNICEF brand in the context of a partnership with a corporation.

A Long Term Arrangement for services (LTAS) will be established with the most qualified agency over a period of two (2) years, with the option to extend for one additional year on the same terms and conditions.

The selected agency will be required to develop a brand valuation framework enabling UNICEF to identify and quantify the added value of the UNICEF brand / partnership on the corporate partner’s brand equity and value. The framework will help to answer to why a corporate company should partner with UNICEF.

The framework will integrate the different elements identified by the selected agency that improve the perception of the partner (brand equity), drive choice (capacity to attract new consumers/clients) and help build loyalty among its target audience.

Should your company be qualified and interested in this bidding opportunity, please register in the UNICEF-PFP e-tendering system to access the complete RFP package - please follow the registration procedure attached to this notification.