RFP-2024-05: External Relations Agencies – High-Level Influencers and Goodwill Ambassadors (GWA) Programme

The purpose of this Request for Proposal (RFP) is to select a suitable supplier for the procurement of External Relations Agencies – High-Level Influencers and Goodwill Ambassadors (GWA) Programme. The High-Level Influencers and Goodwill Ambassador Programme sits within the Policy, Advocacy and Knowledge (PAK) Division of UNAIDS and works closely with teams in Communications, as well as country and regional support teams. They would also need to collaborate with a range of external stakeholders including within the entertainment industry, sports world, creative services, PR, media, and digital media platforms.
The high-level influencer strategies should:
●    Work to strengthen and support the capacity of marginalized individuals, key populations and groups to have their voices heard, participate in decision making and secure their rights.
●    Build the capacity of state institutions to engage and create spaces for marginalized and vulnerable people to participate in decision-making.
●    Shift the terms of debate on important issues of public concern or raising a neglected issue up the policy agenda.
●    Change the policies and practices of governments and businesses in favour of marginalized people and groups.
●    Change the attitudes, social norms and behaviors of the public or officials that perpetuate inequality and injustice or prevent policy implementation.
●     Support, test and scale up development solutions – especially from the grassroots.
●    Advocate at convening forums of stakeholders to enable dialogue and solve common problems.
●    Support partner organizations, faith-based organizations, social movements and civil society, women’s rights and youth organizations

Duration:  One year starting from signing of the contract
Deliverables: 
o    Present a clear strategy for engagement with approved High-Level Influencers with budgets and a roadmap plan of execution 
o    Approach at least three high level influencers with reasonable prospects for success and have at least one, who will go on a field mission

For details on the activities and expected outcomes please refer to the attached RFP