Bid number 9183834 for Digitalizing the Media and children’s rights Guide including the infodemic modules

TERMS OF REFERENCE

SHORT TITLE OF ASSIGNMENT

Digitalizing the Media and children’s rights Guide including the infodemic modules

BACKGROUND

With a population of 94 million, children in Egypt comprise 38% of the total population, 28% of the population suffers from extreme poverty, and 31% of adults, media plays a critical role in the promotion of social change and behaviors. Its role is vital to support the empowerment of children across society, especially under privileged children, and children with special needs, as well as to build a protective environment to allow them developing their full potential in life. The National Council for Childhood and Motherhood (NCCM), Supreme Council for Media Regulation (SCMR) and the United Nations Children’s Fund (UNICEF) are joining forces to capacitate media professionals to inform and promote children's rights in line with the United Nations

Convention on the Rights of the Child and the Supreme Council for Media Regulation’s Code of Conduct for Media and Children, and in accordance with the national sustainable development strategy: Egypt’s Vision

2030.

OBJECTIVE

The objective of this assignment is to digitalize the Media and Children’s Rights Guide developed by the SCMR in partnership with NCCM and with the technical support of UNICEF. The assignment will entail:

1. Translate the guide into a digital learning experience including defining learning objective, instructional design and learning assessments modules.

1. Produce multimedia content to complement the learning experience.

METHODOLOGY

The digital training will be available on Internet of Good Things Digital Platform in the section dedicated to

media professionals. The Internet of Good Things (IoGT) is a UNICEF-led software helping to bridge the digital divide and build knowledge societies, refer to http://www.goodinternet.org for more details. IoGT is an open-source global digital good (GitHub source code) aimed at delivering feature-rich websites in formats consumable on low-end mobile devices or feature phones –button-based phones a small display and built-in browser. A template IoGT site is available at https://www.internetofgoodthings.org. IoGT is active in 36 countries and often available free of data charges through 9 mobile network operator partnerships and Meta Free Basics. More than 18 million users have accessed IoGT-enabled sites since launch in 2015

The digital course will be self-placed and will be linked to in-person learning opportunities offered by NCCM and SCMR.

The training content will follow the Media and Children’s Rights Guide content structure with the addition of the infodemic module as follow:

Module 1: Code guiding principles, and an overview of course topics and questions

Module 2: Minimum Standards

Module 3: Children as Media Consumers

Module 4: Children as Media Subjects

Module 5: Children as Content Producers

Revised 30 April 2018

Module 6: Operationalization

Module 7: Infodemic

The digital training and will offer the possibility to be tested and to receive a certificate. By the end of the course media professionals will be tasked with completing an assignment. That is aired or published by their media organization that they are affiliated to.

ACTIVITIES, DELIVERABLES AND TIMELINES, PLUS BUDGET PER DELIVERABLE

UNICEF is seeking a consultancy firm to manage the digitalization of the Media and Children Guide including the infodemic modules.

The selected company will be tasked to:

1. Develop learning objectives and related content based on the existing Media and Children Guide
2. Develop the instructional design in close coordination with the subject matter expert provided by

UNICEF

1. Design activities for each module which best support the learning goals. The instructional designer should consider the best format or method to present the content in each module and for every activity to ensure the maximum rate of engagement, this can be done using some of the following:

• Various exercises which engage the participant and reinforce the learning

• Practical assignments that the participant must complete during the course

• Pre-assessments and post-assessments

1. Design and produce interactive mechanisms such as quizzes, information nuggets, and case studies to enhance the learning experience as well as improve the interaction with users

1. Identify and use a programming language that enables different delivery modalities (offline and online) and guarantee that courses design should be supported by all kinds of web browsers
2. Provide all files in the needed format needed for hosting the courses on LMS

1. The courses design should follow UNICEF Accessibility Standards based on WCAG 2.0 AA. (See Annex3 with UNICEF relevant standards)

1. Develop content using the following formats:

Video formats: MP4, 3GP, 3G2, 3GP2, AVI, MEPG, MPG, WMV, VOB, MKV, FLV, DV, TS, ASF, M4V,

MOV

Audio formats: MP3 & OGG

Other formats: PDF, PPT, PPTX, DOCX, HTML5, EPUB

1. Support the pre-testing of the digitalized training and amend the final version accordingly

1. Offer technical support to manage system glitches

Activities

Deliverable

Estimated Duration

Payment

Content finalization including:

a)  Defining learning objectives by modules

b)  Integration of an Infodemic module

      developed by UNICEF

c)   Instructional design

module developed instructional design, multimedia and interaction plan defined

   30 days

30%
 

At least   5 original multimedia content infograpghs, videos Preferably presented by a credible media expert and/ or animations are produced for each module. Preferably presented by a credible media expert or celebrity

modules;
7 modules digitalized; learning assessments modules developed for each module;

   70 days

          40%

Testing
Finalization of the digitalized training based on the testing report

Testing report

5 days

    10%

Technical support

Provide technical support to manage system glitches on IOGT platform over a period of 6 months

21 days

   20%

Total

126 days

100%

All payments will be made only upon satisfactory completion of agreed deliverables

Child Safeguarding

Is this project/assignment considered as “Elevated Risk Role” from a child safeguarding perspective?

YES

NO         If YES, check all that apply:

Direct contact role

YES

NO

If yes, please indicate the number of hours/months of direct interpersonal contact with children, or work in their immediately physical proximity, with limited supervision by a more senior member of personnel:

Child data role

YES

NO

If yes, please indicate the number of hours/months of manipulating or transmitting personal-identifiable information of children (name, national ID, location data, photos):

More information is available in the Child Safeguarding SharePoint and Child Safeguarding FAQs and Updates

QUALIFICATIONS, SPECIALIZED EXPERIENCE AND ADDITIONAL COMPETENCIES

• At least 7 years of experience in the development of training curricula and online courses, animations, live webinars, and instructional design

• Profile of company, CVs, qualifications, and detailed expertise of the team

• Previous experience in working with international organizations and Government of Egypt

• Previous related experiences in the field of digital learning content development for adults

• At least 7 years of experience in producing audio visual materials and content optimization

• Ability to develop inclusive medium sensitive to the needs of people with disabilities

CONDITIONS OF WORK

The selected Institutional Consultancy firm will be working under direct supervision of UNICEF staff in close coordination with SCMR. Throughout the design and implementation phase, the consultancy will produce monthly progress reports. Once the platform is activated and the course is accessible by media professionals, the consultancy will offer weekly reports on Module’s accessibility, completion, and forum discussions. And a final report upon course final completion.