UNICEF CUSTOMIZED DIGITAL RESEARCH PLATFORM (DIY) - Developing a UNICEF digital donor & consumer research platform

UNICEF
UNICEF CUSTOMIZED DIGITAL RESEARCH PLATFORM (DIY) - Developing a UNICEF digital donor & consumer research platform Request for EOI

Reference: REOI-UNICEF-PFP-2023-230089
Beneficiary countries or territories: Multiple destinations (see the Countries or territories tab)
Published on: 04-Apr-2023
Deadline on: 28-Apr-2023 23:59 (GMT 2.00)

Description

The United Nations Children’s Fund (UNICEF) is a leading humanitarian and development agency working globally for the rights of every child. Working for a world in which every child has a fair chance in life, UNICEF has the fundamental conviction that all children have an equal right to survive, thrive and fulfil their potential to the benefit of their societies and a more equitable role.

With its new strategic plan, UNICEF is taking an audience approach to achieving results with the private sector and will need to unlock the full potential of its key audiences; Individual Supporters and Donors being the most critical ones. Having assessed the scarcity of insights generation work as a key barrier to developing a truly audience centric marketing strategy and considering the reduced number of stakeholders with insights generation experience within the organization, Market Knowledge Unit (MKU) aims to facilitate as much as possible, from a financial and a technical perspective, insights generation at UNICEF.

To fulfil this objective, MKU is currently assessing key digital research approaches (quantitative & qualitative) that would be relevant across the Organization and will develop standard research study templates for each key requirement. In a second step, MKU will look to pilot and implement within a customized digital research platform those standard studies, enabling global and local stakeholders to activate audience research on demand with minimal localization effort.