Adaptation and Development of Communication Materials Related to Noncommunicable Disease Prevention and Healthy Living Across the Life Course
BACKGROUND
WHO DPS PNH is supporting the adaptation and development of communication materials related to noncommunicable disease prevention and healthy living across the life course. The communication materials will be created for different audiences and for both print and digital uses.
PURPOSE OF THE ACTIVITY
The purpose of this APW is to support the PNH team with graphic design and or animation services for priority projects which includes adapting and designing a suite of communication products that are visually appropriate to the cultural context of the Cook Islands using written content provided by WHO.
DESCRIPTION OF ACTIVITIES TO BE CARRIED OUT
Output 1. In consultation with relevant technical leads at WHO, design the food based dietary guidelines (FBDG)
- Design the artwork for the guidelines visual likely a Cook Island “plate” with logo and size for various future applications.
- Design additional artwork for use in the products, up 20.
- Design an A5 size booklet (up to 30 pages)
- Design a series (12) of handouts/fact sheets A5 size (which will be English on one side and Cook Island Māori on the other) for community education.
- From these materials create
- 6 A3 size posters and size for
- 6 social media tiles
- 6 magnets (A7 or 8 size)
- 6 A3 size posters and size for
Deliverable 1: Designed products ready for both print and digital use that meets required specifications.
- • A fully formatted 30-page document / booklet
- • Artwork images, up to a dozen including logo and “plate”
- • Three tables with photos or artwork
- • 12 handouts size A5, two sided
- • 6 posters A3
- • 6 social media tiles
- • 6 magnets designs (A7 or A8)
Output 2. Design the physical activity guidelines.
- • Adapt from an existing 26-page A4 size document to an A5 document, replace photos with new photos and change title, logos, and acknowledgements (raw files will be provided).
- • Design an A6 size accordion-style pamphlet (with 8-10 pages) two sided (other side Cook Island Māori)
- From these materials create 6 posters A3 and size for
- 6 social media tiles
- 6 magnets designs (A7 or A8)
- From these materials create 6 posters A3 and size for
Deliverable 2: Designed products ready for print and digital use that meet required specifications.
- • A fully formatted 30-page document
- • 12 handouts size A5, two sided
- • 6 posters A3 and size for
- • 6 social media tiles
- • 6 magnets designs (A7 or A8)
Output 3. Provide graphic design and layout services or animation and assist in the conceptualization and execution of communications materials for priority projects as tasked by the PNH team.
Deliverable 3: Various graphic design products for PNH activities including posters, infographics, animations, videos, layout, and similar multimedia content.
- • 15 x A2/A3 posters (with adaptations to social media tiles)
- • 15 x infographics (with adaptations to social media tiles)
- • 5 x 60 second animated videos
Output 4. Design breastfeeding materials
- • Baby Friendly logo, sized for various uses
- • Design artwork for use in the products, 20.
- • 10 tri-fold pamphlets
- • Poster for Baby Friendly Hospital
- • Breastfeeding welcome here image, sized for various uses.
Deliverable 4: Designed products ready for print and digital use that meet required specifications
- • Baby Friendly logo, sized for various uses
- • 10 tri-fold pamphlets
- • 20 artwork
- • 3 posters for Baby Friendly Hospital
- • Breastfeeding welcome here image, sized for various uses
METHODS TO CARRY OUT THE ACTIVITY AND LIST OF OUTPUTS
The supplier will use relevant Adobe Creative Cloud software to adapt some existing materials and create new materials.
- • Use WHO image library, country, and other sources of photos, ensuring copyright requirements met.
- • Use a mix of locally relevant photos and designed images.
- • Up to six rounds of revisions to finalize to satisfaction.
- • Provide a mock of three design approaches to select from.
- • Use the same design approach (look and feel) to three sets of products with a design distinction between each set.
- • Use written content provided.
Note:
- • Upon finalization of the contract intellectual property of content and products shall revert to WHO.
- • Any data or results may not be shared or distributed without approval of the responsible officer in WHO.
- • All photos used must have required permissions.
- • All raw materials including final artwork and working files must be provided to WHO in all relevant formats.
- • Deliverable #03 may be requested intermittently throughout the duration of this project as required by the technical lead from WHO
QUALIFICATIONS & EXPERIENCE
The project requires an individual with knowledge and skills in graphic design and visual content presentation. Apart from technical expertise, the contractor must demonstrate creativity and artistry in their work, and professionalism in their products, as these will be used to reflect WHO and the PNH team’s work in the Pacific.
Experience
- • At least five years’ experience doing graphic design for international organizations, academic entities or similar, ideally including WHO or other UN organizations.
- • Experience in creating content and materials for use in the Pacific Islands including the Cook Islands, and being culturally mindful, is an advantage.
- • Good record of producing quality product based on agreed timelines.
- • Excellent communication skills inclusive of timely responsive communication for the project.
Skills and knowledge
Thorough knowledge and expertise in the use of Adobe Creative Cloud software including Illustrator, InDesign, Photoshop, After Effects, and similar.
Languages
Written and spoken fluency in English (Read – Write – Speak / "Expert" level)
Competencies
- • Teamwork
- • Respecting and promoting individual and cultural differences
- • Communication
- • Producing results
ADDITIONAL INFORMATION
Place of assignment: The contractual partner will work remotely.
Contract duration: 15 April 2023 – 15 November 2023
Medical clearance: The selected consultant will be expected to provide a medical certificate of fitness for work.
Travel: The contractual partner will NOT be required to travel.
SUBMISSIONS
Qualified and interested specialists should submit the following documents to the Supply Officer through WP RO UNGM at < wproungm@who.int > by 31 March 2023
- • Curriculum Vitae {for individual contractors/for team members} or Company Profile {for institutional applications}
- • Cover letter. The cover letter should outline how their experience and qualifications make them a suitable candidate for this bid.
- • Proposal indicating methodology, timelines and cost. This should include an approach that is visually culturally adapting to the Cook Islands Māori context
Please use Tender Notice No. 195353 as subject to all submission. Only successful candidates will be contacted.
Last day of receiving queries for this tender is on 27 March 2023