RFP-2022-70 Demand Generation of Condoms through Online and Mobile Applications

Condoms are a highly effective, low-cost intervention for preventing HIV infection, sexually transmitted infections and unintended pregnancy. In several countries with high HIV prevalence, condom use falls short of targets needed for impact, inequities in access to and condom use persist, and recent trends show declining levels of condom use among young people. The Global Fund’s Condom Strategic Initiative (SI) was established to address these challenges. UNAIDS and UNFPA have formed a partnership to implement this initiative in support of national programs in four focus countries, helping them to develop sustainable, impactful condom programmes. The expected outcomes of the SI are increased use of condoms through strengthened national programme stewardship, improved last mile distribution, and innovative demand generation. The SI is supporting a number of strategic investments in the focus countries to achieve these outcomes. Innovations in demand generation are included in the investments.
Applicants can propose moderate modifications to the actions outlined below if their technical approach differs. Effective start date of the project is 15th July 2022 and activities end 31st December 2023
Regional module
# Deliverable
1 Rapid desk review on analysis of target audiences in the four countries (building on existing inception reports and literature)
2 Rapid community consultations held using qualitative research approaches (which can include online surveys) to inform audience segmentation and summary report produced (80 days: 15 national consultancy days per country, 20 days for global preparation and facilitation)
3 Virtual intervention campaign toolkit developed that provides “how to” support along with creative executions that could be adapted by partners and budgeted in future proposals
3a Defined segmented audiences
3b Defined virtual communication channels
3c Defined opportunities for linking to interpersonal communication (services, outreach)
4 Relationships with multi-country providers (social media platforms, messenger services, cellphone providers) established, potential entry points for country campaigns defined, and TOR for engagement of providers developed
5 Terms of reference for engagement of popular opinion leaders (such as public personalities from sports and music) developed, briefs developed
6 Lessons learned and best practices shared across countries for learning purposes
Effective start date of the project is 15th July 2022 and activities end 31st December 2023
For details on the activities and expected outcomes please refer to the attached RFP document