TV MEDIA BUYING SERVICES IN MEXICO

UNHCR
TV MEDIA BUYING SERVICES IN MEXICO Request for proposal

Reference: RFP/2020/UNHCR/PSP/MEX/002
Beneficiary countries or territories: Mexico
Published on: 13-Feb-2020
Deadline on: 22-Mar-2020 23:59 (GMT -6.00)

Description

DEADLINE EXTENDED UNTIL 22 MARCH.

PSP Mexico is looking for the establishment of Frame Agreement with one or more TV media buying agency/ (ies) to support in the purchase of media across stations in Mexico. The agency/ (ies) goal is to develop, implement, execute, test and optimise the most effective media-buying strategy/ (ies), in order to achieve the greatest possible impact for a given fundraising budget.

The Frame Agreement will be signed with the successful bidder(s) for a period of two years (2) with the possibility of further extension of one (1) year each:

 

Phase 1: May 2020 – April 2021

Phase 2: May 2021 – April 2022

Phase 3: May 2022 – April 2023

In order to indicate the volume of the work, please find hereunder PSP Mexico projected media spend in Mexican pesos:

  • 2020: $3, 000,000 (pilot test)
  • 2021: $6, 000,000
  • 2022: $8, 000,000

Joint venture, sub-contracting

Please be informed that joint venture, or contractor/subcontractor relationship are allowed. In either case, bidder needs to confirm which company is the project lead to take responsibility of the commercial relationship. The bid is to be submitted under one company, as leader. The winner bidder will be the contracted party, responsible for performance. UNHCR will deal with only one party (as single legal entity) for the administration of the contract, in case of selection. Please read carefully UNHCR General Terms and Conditions (Annex D, page 3, clause 5) about subcontracting.

Pre-selection criteria (mandatory to fulfil with this criteria)

In order to be eligible to participate at this bidding, your company must have local office in Mexico and your company must be authorised to work / do business in Mexico. In order to establish compliance with this criteria, company profile and registration certificate are to be sent. Failure to comply with these pre-selection requirements, will result in disqualification. Only offers compliant with this Yes or No criteria will be considered for evaluation.

Bidders are required to submit any request for clarification or any question in respect of this RFP by e-mail to Erzsebet Gal, Ass. PSP Officer, at galer@unhcr.org. The deadline for receipt of questions is the 28th of February 2020 23:59 p.m. GMT-6 Mexico time.

Bids should be submitted by file upload to eTenderBox, the online bid registration tool of UNHCR. The eTenderBox can be accessed via the following URL:

http://etenderbox.unhcr.org

EXTENDED DEADLINE: 22nd of March 2020 23:59 GMT-6 (Mexico time)