Project management service Direct Marketing Platform

This RFP concerns the procurement of a project manager for six months in connection with the Direct Marketing Platform (DIMAP) Phase 2 – Operational and business plan for the UPU Direct Marketing Advisory Board. For more on DIMAP.

deliverables and outputs

The project manager will deliver the following:

• A finalized and detailed DIMAP project plan;
• A finalized workflow and IT environment;
• Marketing materials (brochure, leaflet, etc.);
• A participation level sufficient to start Phase 3;
• One workshop, including the relevant workshop documentation, for DIMAP participants;
• A final report package for the DMAB meeting in 2020.

  Tasks

  The project manager will perform the following tasks:

• Secure commitments from eligible designated operators through marketing activities; contacts and dedicated meetings (virtual or onsite);
• Identify other sources of funding to ensure the pre-financing of the DIMAP project;

• Analyse local markets and estimate the market potential for cross-border direct marketing services;

• Organize a kick-off workshop with all committed participants in order to:

• review the market analysis for each participating designated operator
• review the needs for DIMAP IT
• define the workflow for collaboration
• define the operational measures to be taken
• confirm additional sponsors, if needed

The project aims to develop a technical and operational solution to facilitate customized offers and services for cross-border direct mail.