Road Safety Campaign
TERMS OF REFERENCEFOR – INTERNATIONAL SERVICE CONTRACTING
Assignment
To conduct desk-based literature review to identify, review and compile the best available evidence in Jordan on the nature, extent and severity of road injuries among children (under 18), including policies and prevention and response interventions that will help in developing behavioral change national programme to reduce road injuries among children.
Location
Amman, Jordan
Estimate number of working days
35 days
Start date
1 July 2017
End date
January 2018
Reporting to
Communication for Development Specialist, Child Protection Section
- JUSTIFICATION/BACKGROUND
Preventing injuries from road traffic collisions is simultaneously one of the greatest public health achievements of the 20th century and one of most strategic public health priorities. These collisions are responsible for 1.27 million deaths and 24.3 million injuries worldwide per year.
In Jordan the rates of injury and death due to road traffic collisions have been steadily increasing over the past decades, these rates are still considerably high. The Central Traffic Department’s (CTD) 2015 study of road accidents showed that children under five years old recorded the highest rate of deaths among pedestrians, with 34.17 per cent. Around 17.59 per cent were between the ages of three and five, while 16.58 per cent were under the age of three. According to initial records from 2016, 67 pedestrian children aged five and younger were killed after being hit by vehicles, three more deaths than in 2015.
Road safety behavioral change programme play a valuable role in improving road safety by promoting safe behaviors. It is important to understand what elements make a road safety behavioral change programme effective, what theoretical models of behavior change relevant to health advertising should be used and what message content and style, target group, communication mode etc. should be disseminated.
Therefore, In order to be able to develop a national communication for development plan and design awareness campaign on prevention of road injuries incident in Jordan in collaboration with relevant ministries, international and national NGO and UN agencies, a list of key information and base line data should be collected around the below categories
1. Laws and enforcement
2. Safety education and programs
3. Roads and transportation infrastructure
4. Awareness, attitude of behavioral of general public
5-short and long term consequences of road safety of children, their health and development
5. Others
- OBJECTIVE AND UTILITY
The objectives of the consultancy are to identify, collect, compile and synthesize the published and grey literature, reports, journals, documents, facts and data available in Jordan (past 10 years) related to the nature and extent of the road injuries among children and road safety measures, including policies and interventions targeting both children (under 18) and their parents.
- SCOPE OF THE WORK (WORK ASSIGNMENT)
- The international consultant is requested to develop the Situation Analysis on Road Accidents, which will include:
- Develop an inception report detailing rational, main deliverables, time line and mechanism of work of the assignment in addition to methodology for developing the situation analysis including FGD, KII and other techniques. Moreover the methodology for developing the situation analysis including FGD, KII and other techniques.
- Review of existing studies on road accidents in Jordan and globally, including critical gaps in literature or data
- Assessment of the prevalence and causes of road accidents among children, adolescents and youth, and identification of the most vulnerable demographics
- Stakeholder analysis
- Overview of national legal and policy environment related to protecting children from road accidents
- Overview of Government and civil-society initiatives related to protecting children road accidents
A synthesis report that summarizes the state-of-the-art evidence, covers the following key topics:
- Historical overview of road traffic accident prevention and control
The nature and scope of nature and extent of the road injuries among children, taking into consideration the following indicators (segregated by age group, sex and geographical area)
Population in Jordan
- Population size
- Percent of children by age groups, sex and geographical area: (a) 0 - 4, (b) 5 - 9, (c) 10 - 14, (d) 15 - 17, (e) 0 - 17
Indicators of the amount of travel
- Rate of total registered vehicles per 1000 residents
- Rate of registered private vehicles per 1000 residents
- Percentage of heavy goods vehicles / school bus among the total registered vehicles
Among children injured in Jordan
- Rate of children aged 0 - 17 killed per 100,000 population, in 5 years and in 2015 and 2016
- Rate of children aged 0 - 17 injured per 100,000 population, in 2016
- Rate of children aged 0 - 4 killed per 100,000 population, in 5 years and in 2015 and 2016
- Rate of children aged 0 - 4 injured per 100,000 population, in 2016
- Rate of children aged 5 - 14 killed per 100,000 population, in 5 years and in 2015 and 2016
- Rate of children aged 5 - 14 injured per 100,000 population, in 2016
- Rate of children aged 14 - 17 killed per 100,000 population, in 5 years and in 2015 and 2016
- Rate of children aged 14 - 17 injured per 100,000 population, in 2016
- Percentage of children out of total traffic injuries in highways
- Percentage of children injured as pedestrians
- Percentage of children injured as vehicle passengers
- Percentage of children injured as bicyclists
- Percentage of children injured as playing / walking in neighborhood
- Percentage of children killed as pedestrians
- Percentage of children killed as vehicle passengers
- Percentage of children killed as playing / walking in neighborhood
Among children injured in Amman, Irbid and Zarka
- Rate of children aged 0 - 17 killed per 100,000 population, in 5 years
- Rate of children aged 0 - 17 injured per 100,000 population, in 2016
- Percentage of children injured as pedestrians
- Percentage of children injured as vehicle passengers
- Percentage of children injured as bicyclists
Use of safety restraints in cars by children
- Percent of properly restrained children,
- Percent of totally unrestrained children
Arrival to school conditions: behavior and infrastructure
- Mode of transport (with who)
- Form of crossing a street on arrival to school, (who help)
- Drivers’ behavior near the school: percent of unsafe behaviors
- Street crossing near the school: percent of unsafe behaviors
- How a child leaves a car / bus on arrival to school: percent of unsafe cases
- Safety level of road infrastructure near the school
- Whether the road infrastructure promotes walking to school (age, sex, governorates)
Travel to school conditions
- How the child travels to school
- How a 6 - 14 years old child walks to school
- Number of streets the child needs to cross on the way to school
- Are the children using the bridges in highways
- Is there a need to improve the safety conditions of arrival to school
Reported safety-related behaviors
- Does the child use safety restraints in cars in all trips or in most trips?
- Does the child not use safety restraints on short trips?
- Does the child understand signs, does they respect traffic
Neighborhood conditions: behavior and infrastructure
- Drivers’ behavior near the parks, playground, children areas: percent of unsafe behaviors
- Street crossing near the playground, children areas: percent of unsafe behaviors
- How a child leaves a car on arrival to school: percent of unsafe cases
- Safety level of road infrastructure near the school
- Whether the road infrastructure promotes walking to school
Reported safety-related behaviors
- Does the child use safety restraints in cars in all trips or in most trips?
- Does the child not use safety restraints on short trips?
Role of family
- Do they join their children (5-14) to schools
- Do they allow them to set in the car with no seat belt?
- Do they use baby car seat?
- Do they allow children to set in the front seat?
- Do they allow children to play in the street?
- Who accompany children to playground, parks …etc.
General safety perceptions
- walking to school is not dangerous
- Riding in a vehicle is not dangerous
- Over the last years, the level of child safety in the neighborhood has improved?
Legislative environment
- Laws governing traffic and roads accidents
- International best practices in terms of policies to protect.
Other findings such as the true health costs of road traffic injuries, its impact on the economic and national health system
- Availability of relevant legal and policy components
- Mapping and identification of gaps in laws and policies, such as speed limit zone, child safety seat laws, etc.
- Availability of national strategy
- The short-term consequences and longer term impact of road injuries on children on their daily life
- Availability of additional / similar programs / initiatives, e.g. training, school initiatives and summary of its strength, weaknesses and impact
- Best practice examples of the national response to prevent road injuries among children and mitigate its negative consequences as well as, gaps in the existing responses
- The role of the protection sector: the need for a comprehensive response to prevent road injuries
- The role of the education sector: the need for a comprehensive response to prevent road injuries
- The role of the health sector: the need for a comprehensive response to prevent and respond road injuries
- Barriers for the implementation and the scaling up of effective prevention interventions related to road safety for children
- Based on the Situation Analysis, develop a strategy document and plan of action, which will include:
- Review of regional and international experiences and ‘best practices’ regarding programming to prevent road accidents
- Identification of strategic entry points for programming and analysis of key risk areas and potential mitigation
- Develop a three-year workplan of appropriate and achievable program objectives and activities, with indicators, potential partners, etc.
Recommendations of the best style / tone of messages to use in the national behavioral change programme based on the findings, observations and results on previous campaigns or initiatives
- EXPECTED DELIVERABLES
The international consultant to deliver the following, in Arabic and English
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Deliverables
Type and language
Delivery Date
An inception report (roadmap) that includes rational, main deliverables, time line and mechanism of work of the assignment in addition to methodology for developing the situation analysis including FGD, KII and other techniques.
Electronic in English
5 July
A brief include summary of studies on road accidents in Jordan and globally, including critical gaps in literature or data
Assessment report of the prevalence and causes of road accidents among children, adolescents and youth, and identification of the most vulnerable demographics
Stakeholder analysis report
A policy paper includes an overview of national legal and policy environment related to protecting children from road accidents and list of gaps to address
Summary of the Government and civil-society initiatives related to protecting children road accidents in Jordan (best practices)
15 July
10 August
20 August
10 September
15 September
A synthesis report includes a matrix of preliminary analysis, baseline research, mapping to the situation, challenges and opportunities, divided by district or sub-district, following the indicated mentioned above
10 October
A strategy document and plan of action, which will include:
- Review of regional and international experiences and ‘best practices’ regarding programming to prevent road accidents
- Identification of strategic entry points for programming and analysis of key risk areas and potential mitigation
- A three-year workplan of appropriate and achievable program objectives and activities, with indicators, potential partners, etc.
Recommendations of the best style / tone of messages to use in the national behavioral change programme based on the findings, observations and results on previous campaigns or initiatives
A brief and a presentation that include the preliminary findings
10 November
- TIMELINE
July 2017 to January 2018
- OFFICIAL TRAVEL INVOLVED
Yes, travel to and within Jordan (if required) to be covered by the consultant based on their proposal.
- DESIRED QUALIFICATIONS, SPECIALIZED KNOWLEDGE OR EXPERIENCE
- A relevant advanced university degree in Health, Road Safety, Injuries Social Science.
- At least 15 years of experience in the area of road safety, health promotion, with skills in research
- A proven work experience in studying the social, ecological, educational and administrative situation in a community
- Proven knowledge and experience on children’s issues and violence will be an advantage
- Proven knowledge and experience social mobilization and communication will be an advantage
- Excellent interpersonal communication skills in English and Arabic
- Previous working experience with UN agencies and UNICEF will be an advantage.
8. PERFORMANCE INDICATORS FOR EVALUATION OF RESULTS
Timeline of assignment: upon signing of the contract and the quality of the deliverables as specified under deliverables in the TOR.
- FREQUENCY OF PERFORMANCE REVIEWS
Monthly Meetings with UNICEF to discuss work progress and challenges, present drafts of the deliverables, provide feedback on the drafts of the deliverables, and the desk review and recommendations discussion, recommendations on the plan of action and presentation of final report.
- CALL FOR PROPOSALS
A two stage procedure shall be utilized in assessing the proposals, with assessment of the technical proposal being completed prior to any price proposal being compared. Applications shall therefore contain the following required documentation:
- Technical Proposal:
Applicants shall prepare a proposal as an overall response to ToR ensuring that the purpose, objectives, scope, criteria and deliverables of the study are addressed. The proposal shall include detailed breakdown of inception phase and data collection methodology, coverage and the approach to be used in the study. It should also include a brief explanation of data analysis and report writing phases. Draft work plan and timeline for the study should be included. The Technical Proposal shall include updated profiles/CV and Personal History Forms (P11) of the international expert and electronic copies/links of two most recent and relevant studies led by the expert. The technical proposal also shall include a profile/CV of local expert who will help the international consultant understand the context in Jordan and help in collecting and managing data in Arabic.
Financial proposal that includes offer with cost breakdown: consultancy fees, travel costs, Daily Subsistence Allowance, and other costs. The Financial Proposal shall be submitted in a separate file, clearly named Financial Proposal.
Please note: Technical and Financial proposals should be sent as attachments in separate emails. No financial information should be contained in technical proposal
- INDICATION OF HEALTH STATEMENT AND CERTIFICATE OF GOOD HEALTH HAS BEEN RECEIVED PRIOR TO SIGNING THE CONTRACT
Yes
- UNICEF RECOURSE IN CASE OF UNSATISFACTORY PERFORMANCE
Based on quality of deliverables satisfactory response by the contractor, UNICEF will judge whether initial TOR have been met, otherwise payments should be withheld
- INDICATION THAT THE CONSULTANT/INDIVIDUAL CONTRACTOR HAS RECEIVED A COPY OF THIS DOCUMENT OR, ALTERNATIVELY, AN EXPERT OF RELEVANT PROVISIONS INCLUDING THOSE CONCERNING LEGAL STATUS, OBLIGATIONS AND TITLE RIGHTS.
a) Technical proposals
1) Overall Response (10 points)
- General adherence to Terms of Reference and tender requirements. Clear feedback on the TOR and any suggestions additions/ deletions/revisions based on Contractor’s experience in other similar assignments;
- Elaborated and articulated understanding of scope, objectives and overall assignment and requirement for this study, demonstrated knowledge and experience in researches of similar scope and scale, and completeness and coherence of response
2) Proposed methodology and approach (30 points)
- Deliverables are addressed as per ToR
- research questions are unpacked into sub-questions
- Proposed approach/methodology and management control system respond to the scope of the study and the nature of the study questions
- Methodology is attentive to the availability of and limitations around the available data and sensitive to the different roles, mandates and background of stakeholders
- Proposed Implementation Plan, i.e. how the bidder will undertake each task, and maintenance of project schedules demonstrates timelines will be met
- Process and procedures for ethical review are elaborated and integrated into the study process
- Alternative proposals are made on methodology, implementation plan and timeframe as per the sounds understanding of the scope of the assignment and with reasonable justifications
- Critical factors and constraints from the Contractor’s perspective, which may impact the success and timely completion of the assignment/project.
3) Technical capacity (30 points)
- Key team members especially the team leader meets the defined qualifications such as minimum years of proven and relevant experience The study team has previously conducted similar work with evidence The agency proposing a team with relevant and justified capacity and skillsets Range and depth of experience with similar studies
- Strong analytical skills and qualitative and/or quantitative statistical data processing applications
- Excellent report writing and language skills
- Company is properly registered a/o has required certifications, memberships, etc.
- Profile of the company and a list of similar relevant projects undertaken by the contractor.
- Two Samples of previous relevant work undertaken successfully by the contractor.
- Three separate work related references.
- Names and CVs of team members entailing their specific academic, professional backgrounds and roles in the assignment for UNICEF review and approval. The Contractor should make a commitment to this effect, in order to avoid possible changes in the team members’ composition after the start of the assignment.
- Management approach at the functional and the senior management levels.
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Technical score: 70 % of 70 points = 49 points
Section B: Financial Offer
A separate Financial Offer detailing all activity expenses and logistics should be submitted under this section. The financial offer (this section) should be submitted on a separate page from the Technical Capability and Schedule information. Only those financial proposals will be opened which have been technically accepted according to the above criteria. Financial proposal will be weighted based on the clarity and appropriateness.
Total Financial 30 %
The Contract shall be awarded to a bidder obtaining the highest combined technical and financial scores. Proposals not complying with the terms and conditions contained in this ToR, including the provision of all required information, may result in the Proposal being deemed non-responsive and therefore not considered further.
- CONDITIONS
- The contractor will work on his/her own computer(s) and use its own office resources and materials in the execution of this assignment. The contractor’s fee shall be inclusive of all office administrative costs and travel costs
- Please also see UNICEF’s Standard Terms and Conditions attached.