International Institutional Consultancy for conducting training for Government professionals on effective communication with media and the public.

UNICEF
International Institutional Consultancy for conducting training for Government professionals on effective communication with media and the public. Request for proposal

Reference: LRPS 2023 9182589
Beneficiary countries or territories: Montenegro
Registration level: Basic
Published on: 15-May-2023
Deadline on: 30-May-2023 15:00 (GMT 2.00)
Description

The training will take place in Podgorica, Montenegro’s capital city, and necessary office equipment will be made available for it.

Consulting agency is responsible for development, preparation, and localization of course content, delivering the training and organizing transport and accommodation for the trainers.

The consulting agency will work closely with the UNICEF country team, namely Social and Behavior Change Officer, who will provide inputs needed for organizing a training fit to the needs of the Government professionals.

 

A detailed work plan with time frame, training agenda, participants profiles and list of participants will be developed and agreed with UNICEF Social and Behavior Change Officer. A teleconference meeting may be held between the vendor and the UNICEF team to agree on a timelines and other specificities related to the production of these services

 

The training methodology should be highly interactive with consistent “learning by doing” approach to maximize individual engagement and learning while practicing:

  • Presentation skills
  • Key skills that apply to all interview types (maintain control of messaging in tough interviews)
  • Face to face interviews, telephone interviews
  • TV interviews (training on camera)
  • Crisis communication

Defining and developing key messages

Training contents should address effectively the following questions:

  • What are the key challenges for speaking to media in different situations and how to handle them effectively?
  • What are the key tips for effective speaking to media in different situations?
  • What is a good structure and what kind of information is needed for effective public speaking/media statements/media interviews?
  • How to prepare for a participating in a popular live media show?
  • How to handle a crisis communication situation effectively – what are the key challenges and tips?
  • Digital media – key challenges and tips for speaking up through digital media
  • The importance of engagement on social media
  • Role of internal communication for effective external communication in different situations, including crisis communication
  • Feedback and recommendations to be shared with individual participants for further improvement and practice after the training.