Provision of Media buying agency services for social media in Libya

UNSMIL intends to establish a Contract to provide Media buying agency services for social media in Libya The service will be used on ad hoc basis across a two-year period (1+1), as needs emerge, to support the political process and engagement with/of Libyan citizens. The service provider should fulfill, at least, the following overall requirements: Interested vendors must be able to provide proof of existent service of this nature and must have a proven, demonstrable record of accomplishment of providing this type of service to other clients in Libya over three years. The company must possess the following qualifications to be considered at solicitation level: a. Officially registered in Libya b. Be approved by Meta (Facebook, Instagram) and other social media companies (not limited to, but includes X, LinkedIn and YouTube) to purchase advertising credits and boost content in Libya. c. Have 3 years of experience of social media buying in Libya and be able to prove this in written reports. d. Be able to purchase social media adverts within 5 working days of receiving the notification from UNSMIL. e. Conduct evaluation of performance of adverts through A/B testing and data analysis, providing written analytical reports to UNSMIL on engagement and trends f. Provide a signed final list of expenditures with receipts, if applicable. g. Key personnel to lead the media buying with qualifications and experience. Specific Requirements/Information interested vendors must provide UNSMIL with the following so that the Mission can assess the associated costs and time allotment: - Their profile reflecting their past experience with social media advert buying in Libya – as stated the vendor must have 3 years plus of experience of running adverts on social media on Meta, and other listed platforms, in Libya. - Written proof of their capability of carrying out the work in Libya. - Written confirmation of ability to respond to queries within 24 hours and to deliver social media adverts within 5 working days of the request. - Examples of data analysis and evaluation of previous social media activity. - Line-by-line budget estimate – a full breakdown of the associated costs with delivering a social media adverts on the channels listed above, with billing at the end of the report delivery.