Public Relations & Communications Services Request for proposal

Reference: UNWHQRFP23
Beneficiary countries: United States of America
Published on: 25-Jun-2015
Deadline on: 31-Jul-2015 11:59 (GMT -5.00)


Since September 2014, the HeForShe brand continues to grow, driving change both online, where it has thus far created more than 2 BILLION social media impressions, and offline where it garnered more the 5 BILLION media impressions. The movement has mobilized more than 100 Heads of States as well as other world leaders including, the Secretary Generals of NATO and the Council of Europe. In fact all the male European Commissionaires and the male members of parliament of the Swedish and Iceland governments have all joined the HeForShe movement. In Iceland 1 out of every 20 men is now HeForShe: http://www.theguardian.com/women-in-leadership/2015/jun/01/heforshe-do-men-in-iceland-lead-the-way Additionally, the following prominent personalities and global leaders have all lent their voices to HeForShe, including: President Obama, Matt Damon, Archbishop Desmond Tutu, Pharrell Williams, Kofi Annan, Prince Harry, Patrick Stewart, Harry Styles, Russell Crowe, Antonio Banderas, Bill Gates, Bill Clinton, Kiefer Sutherland, Eddie Redmayne, Simon Peg, Forest Whitaker and Steve Carrel.


 Specific objectives of HeForShe include, HeForShe aims to engage men and boys around the world in the achievement of gender equality