Provision of Hiring the Services of a Digital Marketing Agency for PLEASE Project
UNOPS
Provision of Hiring the Services of a Digital Marketing Agency for PLEASE Project
Request for proposal
Reference:
RFP/2024/50237
Beneficiary countries or territories:
Multiple destinations (see the Countries or territories tab)
Registration level:
Basic
Published on:
25-Mar-2024
Deadline on:
16-Apr-2024 07:30 0.00
Description
Tender description: Provision of Services of a Digital Marketing Agency for PLEASE Project
Project Information: UNOPS has signed an MOU with an intergovernmental organization called SACEP (South Asia Cooperative Environment Program). SACEP is implementing the World Bank -funded PLEASE Project in South Asia. By the Agreement, UNOPS should provide implementation support and advice to SACEP in implementing the Plastic free Rivers & Seas for South Asia Project (PLEASE). More information is available at:
https://www.sacepplease.org/
https://www.please-project.org/
2. Services required
-> UNOPS is looking for a qualified service provider that will support the PLEASE project through an extensive array of multimedia and communication services. These services are not limited to a single country but instead span across a significant portion of South Asia. The contract with the selected service provider is expected to start in mid-May and end in March 2025. The timelines for the services required are indicative and UNOPS reserves the right to make changes to the timelines and inform the service provider accordingly and well in advance.
-> The services required will cater to the diverse audiences of the region, encompassing the following 7 countries countries Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.
The services required are divided into 4 different services, with various sub-items:
1. PLEASE Project social media strategy formulation and posts boosting (including weekly& monthly reports)
2. PLEASE Project Web Series - Filming and Video Production Services - Film and produce videos, including post-production, sound-mixing, digital illustration
and animation in Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka. Produce high-quality photos in the countries above.
3. Production of a monthly newsletter: English language editing, formatting, design, artwork, and illustrations (content to be provided by UNOPS/SACEP)
4. Production of a publication: language editing, proofreading, design, artwork and illustrations, printing of hard copies, and delivery at the end-year symposium in Colombo, Sri Lanka.
Detailed information about the requirement can be found in the document called "Section_II_Schedule of Requirements_TOR"
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IMPORTANT NOTE: Interested vendors must respond to this tender using the UNOPS eSourcing system, via the UNGM portal. In order to access the full UNOPS tender details, request clarifications on the tender, and submit a vendor response to a tender using the system, vendors need to be registered as a UNOPS vendor at the UNGM portal and be logged into UNGM. For guidance on how to register on UNGM and submit responses to UNOPS tenders in the UNOPS eSourcing system, please refer to the user guide and other resources available at: https://esourcing.unops.org/#/Help/Guides
Interested in improving your knowledge of what UNOPS procures, how we procure and how to become a vendor to supply to our organization? Learn more about our free online course on “Doing business with UNOPS” here
Project Information: UNOPS has signed an MOU with an intergovernmental organization called SACEP (South Asia Cooperative Environment Program). SACEP is implementing the World Bank -funded PLEASE Project in South Asia. By the Agreement, UNOPS should provide implementation support and advice to SACEP in implementing the Plastic free Rivers & Seas for South Asia Project (PLEASE). More information is available at:
https://www.sacepplease.org/
https://www.please-project.org/
2. Services required
-> UNOPS is looking for a qualified service provider that will support the PLEASE project through an extensive array of multimedia and communication services. These services are not limited to a single country but instead span across a significant portion of South Asia. The contract with the selected service provider is expected to start in mid-May and end in March 2025. The timelines for the services required are indicative and UNOPS reserves the right to make changes to the timelines and inform the service provider accordingly and well in advance.
-> The services required will cater to the diverse audiences of the region, encompassing the following 7 countries countries Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka.
The services required are divided into 4 different services, with various sub-items:
1. PLEASE Project social media strategy formulation and posts boosting (including weekly& monthly reports)
2. PLEASE Project Web Series - Filming and Video Production Services - Film and produce videos, including post-production, sound-mixing, digital illustration
and animation in Bangladesh, Bhutan, Maldives, Nepal, Pakistan, and Sri Lanka. Produce high-quality photos in the countries above.
3. Production of a monthly newsletter: English language editing, formatting, design, artwork, and illustrations (content to be provided by UNOPS/SACEP)
4. Production of a publication: language editing, proofreading, design, artwork and illustrations, printing of hard copies, and delivery at the end-year symposium in Colombo, Sri Lanka.
Detailed information about the requirement can be found in the document called "Section_II_Schedule of Requirements_TOR"
-----
IMPORTANT NOTE: Interested vendors must respond to this tender using the UNOPS eSourcing system, via the UNGM portal. In order to access the full UNOPS tender details, request clarifications on the tender, and submit a vendor response to a tender using the system, vendors need to be registered as a UNOPS vendor at the UNGM portal and be logged into UNGM. For guidance on how to register on UNGM and submit responses to UNOPS tenders in the UNOPS eSourcing system, please refer to the user guide and other resources available at: https://esourcing.unops.org/#/Help/Guides
Interested in improving your knowledge of what UNOPS procures, how we procure and how to become a vendor to supply to our organization? Learn more about our free online course on “Doing business with UNOPS” here
This tender has been posted through the UNOPS eSourcing system. / Cet avis a été publié au moyen du système eSourcing de l'UNOPS. / Esta licitación ha sido publicada usando el sistema eSourcing de UNOPS. Vendor Guide / Guide pour Fournisseurs / Guíra para Proveedores: https://esourcing.unops.org/#/Help/Guides
First name:
N/A
Surname:
N/A
This procurement opportunity integrates considerations for at least one sustainability indicator. However, it does not meet the requirements to be considered sustainable.
Gender issues
Social
The tender contains sustainability considerations addressing gender equality and women's empowerment.
Examples:
Gender mainstreaming, targeted employment of women, promotion of women-owned businesses.
| Link | Description | |
|---|---|---|
| https://esourcing.unops.org/#/Help/Guides | UNOPS eSourcing – Vendor guide and other system resources / Guide pour fournisseurs et autres ressources sur le système / Guía para proveedores y otros recursos sobre el sistema |
93141701
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Cultural events organizations
New clarification added: Dear bidders,Please find below a series of clarifications requested and UNOPS' replies:Question 17: Service 3 (3.2): Which contacts will be used? Will UNOPS provide the first batch?UNOPS reply question 17: YesQuestion 18: Service 4 (4.1): What type of publication do you mean? Will it be a ‘coffee table book’, an academic publication, a ‘project book’ etc…?UNOPS reply question 18: Coffee table bookQuestion 19: Service 4 (4.1): We foresee that this book might also need (professional) photography. How to go about this?UNOPS reply question 19: Yes. When the vendor goes on field visits to film, photographs are to be taken.Question 20: Annex 1: We will have to estimate an amount of filming days, but if people are based quite remote (or, for instance, each on a different island in the Maldives), this might implicate changes further in the project. Can you let us know how to approach this?UNOPS reply question 20: Please count in the travelling dates including the aforementioned. The current locations known are as follows:Pakistan: Lahore and Karachi (2 more locations to be determined)Nepal: Kathmandu and Katipur (2 more locations to be determined)Bhutan: Thimphu and Thimphu (2 more locations to be determined)Sri Lanka: Negombo (3 more locations to be determined)Maldives: Male and Male (2 more locations to be determined)Bangladesh: Dhaka and Dhaka (2 more locations to be determined)
Edited on:
29-Mar-2024 08:16
Edited by:
webservice@unops.org
New clarification added: Dear bidders,Please find below a series of clarifications requested and UNOPS' replies:Question 1: Under Services Required (page 2) it reads “The services required will cater to the diverse audiences of the region, encompassing the following 7 countries Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, and Sri Lanka” : Can you tell us more about the target audience for the services? If it is too wide, we might just randomly shoot messages in the air, without achieving goals.UNOPS Reply Question 1Facebook:Ages: All age groups, but it's especially popular among adults and older demographics.Content Types: Text posts, images, videos, articles, events, and discussions. Audience Types: Commissioning partners, Parliamentarians/ Ministers State Agencies, Development Partners, CSOs / NGOs, Academia, Bloggers / Influencers / Journalists, Grassroots groups, Private Sector, Similar Content Platforms, SMEs, Media/ bloggers and journalistsInstagram:Ages: Skews younger, with a significant presence of users under 34.Content Types: Images, short videos, Stories, IGTV, live streams.Audience Types: Influencers Youth/ Grassroots Activists, Private Sector SMEs, Visual/Performance Artists, Bloggers, Content Platforms, Development Partners, General publicTwitter: Ages: A diverse user base, with a notable presence of younger users.Content Types: Tweets (280-character messages), images, videos, links, hashtags. Quick updates and news.Audience Types: Industry Professionals, Prospective Grantees, Peers and Industry Insights, Influencers and Bloggers, Media and Journalists, Local Communities, Other Development Sector Entities, Nonprofits and Charities, Supporters and Advocates, Educational Institutions, Activist GroupsLinkedIn:Ages: Predominantly used by professionals and older individuals.Content Types: Ideal to connect with professionals who are interested in project objectives. Audience Types: Industry Professionals, LinkedIn Groups, Lookalike Audiences, Supporters and Advocates, Other Development Sector Entities, Nonprofits and Charities.YouTube:Ages: A diverse user base, with a strong presence of younger users.Content Types: Documentaries, progress videos of grantees, event recaps or trailers etc. Audience Type: Regional Audiences, Business and Entrepreneurship, General Public, Activists, Academic and Research CommunityQuestion 2: Related to the same: should all the materials of all services be tailored to different languages within those countries, or should all be provided in English?UNOPS Reply Question 2: English onlyQuestion 3: Service 1: Can you tell us more about the expected reach, or what you would like to achieve through this campaign? Boosting messages does not necessarily mean conversion or impact.UNOPS Reply Question 3:This will be discussed and KPIs will be set as per the advise of the vendor once they’re onboard.Question 4: Service 1 (1.1): Would the service provider be expected to set-up the LinkedIn, Youtube and Twitter?UNOPS Reply question 4: Yes. Instagram as well. Question 5: Service 1 (1.2): Related to “The contract is expected to run for 10 months, hence, approximately 40 weekly reports and 10 monthly reports”. Is this our contract? We would not be able to start posting immediately. Developing materials and creating the strategy will take up some time in the beginning.UNOPS reply question 5: Material will be developed by the communications team of PLEASE Project. We simply need boosting services. Question 6: Service 1 (1.3): What type of live stream are you expecting? Would UNOPS be hosting it, the service provider promoting, or do you foresee other roles for us as well?UNOPS reply question 6: The vendor needs to host the events on UNOPS platforms. Question 7: Service 2 (2.1): Do you envision having all (4) grantees per country in 1 video?UNOPS reply question 7: YesQuestion 8: Service 2 (2.1) reads “Grantees have footages and photos that are already being collected and these need to be included in the final video outputs”: UNOPS will collect this and share it with us? Is this footage of their activities and progress? Can we assume that we still need to film them?UNOPS reply question 8: The material collected by grantees are collected in one place and the vendor will be given access to these. Vendor needs to travel to the relevant places to films anyways. Question 9: Service 2 (2.1): As the locations of all grantees are not clear yet, how should we propose travel expenses? In these cases we usually create a budget buffer as a separate line from which we invoice flights, visas and domestic travel one-on-one. Would this be OK?UNOPS reply question 9: Yes. Question 10: Service 2 (2.1): Will UNOPS have someone from the organisation on-site to travel along with us?UNOPS reply question 10: Yes. The relevant itinerary and lodging will be provided by UNOPS for UNOPS personnel. This need not be accounted in the vendor budget. Question 11: Service 2 (2.1): Will any domestic travel be arranged by UNOPS?UNOPS reply question 11:No. Vendor needs to account this in the budget.Question 12: Service 2 (2.1): Will all grantees speak English? If not, how should we go about translation?UNOPS reply question 12: Yes. The grantees are versed in English and their native languages. There will be no need for translation servicesQuestion 13: Service 2 (2.3): With Vox style, do you mean the US journalistic platform?UNOPS reply question 13: YesQuestion 14: Service 2 (2.3): Will UNOPS come up with a range of topics and provide an outline of each story? Who will be the audience?UNOPS reply question 14:i) Yes. For target audiences see answer to Question 1, aboveQuestion 15: Service 2 (2.4): Are these videos you intend to boost? Do you have ideas on what this should be looking like?UNOPS reply question 15: Vendor should boost them. Video requirements are already cited in the TOR.Question 16: Service 3 (3.1): Is the intention that UNOPS also uses this template?UNOPS reply question 16: This is to be determined
Edited on:
29-Mar-2024 08:08
Edited by:
webservice@unops.org