LRPS-2023-9184797 Social Media Listening
Social Media Listening
UNICEF Thailand is seeking for qualified institution to conduct study on Social Media Listening in order to actively monitor and analyze online conversations across various social media platforms.
Background
In the age of digital connectivity, UNICEF utilizes social media to broaden our reach, engaging audiences across multiple platforms to generate tangible programme results. Social media serves as a conduit for advocacy, enabling UNICEF to shed light on critical issues affecting children worldwide and to encourage public conversations, raise awareness, and call for action. Furthermore, UNICEF uses social media for brand building and supporter engagement, generating compelling narratives that humanize our mission and deepen public affinity for our cause. Lastly, social media has become an instrumental tool for resource mobilization, opening up opportunities for fundraising and partnerships.
However, as digital conversations evolve at an unprecedented rate, it has never been more important for UNICEF to monitor conversations related to children and public sentiment regarding the UNICEF brand. Implementing a social media listening tool will enable UNICEF to monitor, gain insights, analyse, and respond in real time to these online conversations. It also enables UNICEF to manage crises proactively, identifying potential issues before they escalate.
Objectives, Purpose & Expected Results
To actively monitor and analyze online conversations across various social media platforms, especially the major ones in which UNICEF Thailand has a presence (Facebook, Instagram, Twitter, LinkedIn, and TikTok). This process helps UNICEF understand the sentiments, opinions, and trends among the public regarding the brand and children-related issues. This will allow UNICEF to stay informed and give us the opportunity to recognize and respond to both positive and negative feedback. The insights about emerging trends also help us to stay ahead of the curve and seize new opportunities. Additionally, it helps us in crisis management by identifying potential issues in their infancy, allowing for a more prompt, effective, and informed response.
For full details, please refer to the attached Terms of Reference.
This tender will be run through the UNICEF e-submissions system (UNGM).
By clicking on the blue ‘Express Interest’ button in the UNGM tender notice, the full UNICEF e-submission system instructions to bidders document (including instructions on how to access the tender documents and submit an Offer) will be automatically emailed to the ‘contact persons’ included in your UNGM registration. Alternatively, the full UNICEF e-submission system instructions to bidders document is publicly available on the UNICEF supply internet pages here: https://www.unicef.org/supply/index_procurement_policies.html
In the tender management site, if you navigate to the documents tab and opt in to confirm your intention to submit a Bid – you will then see the mandatory placeholders for documents that must be attached prior to submitting your Offer (you will also see if there are any mandatory questionnaires to complete). As such, you are recommended to `opt in` well before the submission deadline so you are clear exactly what documents are required to be uploaded prior to completing your submission.
Please note that in order to access the full-set of tender documents through UNICEF’s e-submissions system, vendors must: (1) be registered with UNICEF in UNGM as a company/NGO; (2) have successfully completed all mandatory information currently required by UNGM when registering. Please ensure that any files submitted as part of your bid are not corrupt or damaged in any way. Please exercise caution when using compressed files. Any corrupt or damaged files may lead to your Bid being invalidated.
All vendors are strongly recommended to regularly log-in to the UNICEF e-submissions system to check for any deadline extensions, new clarifications, new correspondence or updated tender documents relating to this tender. Should you have any questions against this solicitation, please submit your queries to Tongchanok Sonsawangphol at tsonsawangphol@unicef.org with CC to: THL-ML-BKKSUPPLY@unicef.org - no later than 30 August 2023 so that all queries could be clarified and circulated to all bidders before the deadline.
We look forward to receiving your proposals within the given timeline.
Best regards,
UNICEF Supply team