Request for Proposal for the Provision of Design and Delivery of a Public Facing Campaign to Generate New Resources for Assistive Technology

New clarification added: In case of submission as a joint venture, is it correct to assume that the ”Offeror” is the leading partner and that all forms would be signed and submitted by the leading partner, except Form A that would be signed by all partners in the joint venture?Yes, it is correct. The leading partner what is named in form A, signed by all partners of the joint venture, must sign all other forms on behalf of the JV as Offeror.Would we need to upload "legal certificates of registration at the country of origin" for all the partners or only for the leading partner?The "legal certificates of registration at the country of origin" of each of the partners of the joint venture must be uploaded.Are there any additional or specific guidelines for joint venture submissions?See Section I: Instruction to Offerors, cluasule 4. OFFEROR ELIGIBILITY 

New clarification added: Dear all,Please take note that the deadline of clarificación and deadline to submit offers have been modificated by Amendment 4 (dated July 13, 2023), of following manner:1. The deadline to submit offers is modified to 31-July-2023  17:00 UTC2. The deadline for clarifications is modified to 21-July-2023  17:00 UTCWe look forward to your interest in sending us requests for clarification of the documents and to receive your offers within the periods indicated above.

New amendment added #4: On the GENERAL tab:1. The deadline is modified to 31-July-2023  17:00 UTC2. The deadline for clarifications is modified to 21-July-2023  17:00 UTCOn the PARTICULARS tab:1.  The Expected contract award date is modified to 28-August-2023

New clarification added: ·       In light of the reframing of the campaign to move away from public donations pls could we check if the financial targets and/or engagement targets for this campaign have changed?It has removed the financial target. See Amendment Rev. 3 updated 2. RFP_Section_II_Schedule of Requirements - ATscale campaign REVISION 2.pdf ·       In relation to social media assets, would you be looking for the agency to create a set of templates which could then be edited/adapted by members of your in house team over the course of the year following launch?Yes, we had imagined that the agency would certaintly provide the first set of assets but templates to continue use of the course of the year would be useful. That said, it does somewhat depend on the creative direction of the campaign.

New clarification added: ·       What are the priority markets/countries for this campaign, and do you have a vision for how you want to divide resources among different markets in promoting this campaign? Affluent individuals in high income, middle income and low income countries who will find the campaign relatable and be inspried to take action including, but not limited to major donors, policy makers, influencers, high net worth indivicuals both in the countries where we have a presence (within Africa and Asia) and High income countries. As per the Section II Schedule of Requirements, we are also requesting support from the agency to further refine the priority markets as part of the consultation process, helping us to define target personas around which to build the messaing.·       In terms of the awareness goal of 100 million people engaged, can you clarify your expected methods of measuring the reach?Evidence of the impact of the campaign should include metrics around engagement, awareness, and reach.  We are expecting you to suggest the best method. The supplier will support Support ATscale to disseminate and promote visibility of the campaign via media outlets in particular digital media and other communication mechanisms; through deployment of the creative assets accross digital media, via events, influencers, corporate partners  - a mesaure of those who have responded to the call to action, taking action in some way triggered by the call to action. ·       Do you have a profile or type of corporate sponsor in mind that you would like to see engaged as a future partner?It could be a company interested in Digital Tech like Google or Microsoft, a company already involved in manufacutring AT such as Ottobock or Sonova, a member of the Valuable 500 (already committed to disability inclusion), a media partner such as Devex, NYT, The Guardian, Financial services such as Mastercard, Barclays. We do have a list of targets in the Resource Mobilisation Strategy and will share it with the successful agency​.  ·       The RFP does not include scoping details for the deliverables, and some are potentially highly variable in cost (for example, the video could be a broadcast-quality PSA with multiple location shoots, an animated story, or an educational explainer utilizing existing/stock footage with custom voiceover). We expect to collaborate with your team to develop specific recommendations as part of the project strategy and creative phases, but can you supply interim specifications for each deliverable below that we can use for costing purposes in our financial proposal? Is a cost range acceptable? • campaign video• audiovisual assets• event wrapping• collateral materialsWe have done our internal costing. We would imagine that videos should have some footage from people in countries, even a few that can be representative of different geographies and assistive technologies. We have budgeted enough for video component to have a location of 3-4 countries perhaps, hopefully using local costs in the countries. Audio visual assets could be shorter cuts from a longer video and/or B-roll footage that can form part of the suite of creative assets. Event wrapping can be providing a set of assets in line with the brand that be applied to our events, such as donor convenings or conference side events, such as a comms plan to raise visibility / targetted invitations, promotional assets, slide deck design and creating content from the event to promote on social media post events. By Collateral materials, we refer to other digital content we may decide to develop to promote the campaign. Unfortunately we cannot give a cost range, we would like bidders to provide a competitive and commensurate budget proposal.·       Is the vendor expected to include writing of all content for all deliverables?Yes, that is expected.·       The September SDG event is only a month after the anticipated award of a contract. Understanding that it is just an announcement, what specifically is expected from the vendor as deliverables in advance of this event? Who is the primary audience and what is the main objective? A light touch communications strategy to accompany the event / annoncement which would help to raise visibility of the event. To create content from the event to share on digital media during and following the event. This content could be used to generate excitiement for upcoming campaign. Also, if possible - support to secure participation of a corporate partner or influencer at the event who could express their intention to support our future campaign. The audience will be high level decision-makers gathered in the New York for the SDG summit as well as fundraiisng targets - HNWIs and Trust and foundations, corporate entities based in New York that we can invite as well as remote audience to connect with via social media. (also to check response in Pre-bid meeting and use that).·       Can you clarify the needs of the website request that “CMS and its content to be handed over as one package”? We would typically recommend WordPress as a CMS for a site like this, as it is open source and meets other technical requirements. But it, and most other CMS options, would need to be installed on a server (an easy process), rather than delivered with the content in one package. Would that be acceptable?Yes that sounds fine. It is acceptable. 

New amendment added #3: On the DOCUMENTS tab:1. The file 2. RFP_Section_II_Schedule of Requirements - ATscale campaign REVISION 1.pdf, is replaced by the file 2. RFP_Section_II_Schedule of Requirements - ATscale campaign REVISION 2.pdf  Note that the text highlighted in yellow is new text, while the text in crossed out corresponds to the deleted texts.2. The file Pre-Bid Meeting Minutes_RFP_2023_47404.pdf  is added.

New clarification added: Pre- Bid Meeting MinutesCase Description: Request for Proposal for the Provision of Design and Delivery of a Public Facing Campaign to Generate New Resources for Assistive TechnologyCase Reference: RFP Ref. RFP/2023/47404Date: July 05, 2023, 13:00 UTCLocation:  Virtual through Google Meet Participants:  UNOPS Representatives:Ceridwen Jhonson, Advocacy and Communications Specialist, ATscale, UNOPS Geneva OfficeEduardo Sanchez Mera, Program Support Specialist, ATscale, UNOPS Geneva OfficeElaine Zameck, Partnerships Development Advisor, ATscale, UNOPS Geneva OfficeHussein Fawaz, Procurement Specialist, UNOPS Geneva OfficeJulio Lucha, Procurement Senior Officer, UNOPS Geneva OfficeNumber of suppliers attended the Pre-bid Meeting: 7Meeting Introduction and presentation for the pre-bid meeting:Presentation linkDuring the pre-bidding meeting, some lessons learned were shared with the contractors who attended, and suppliers were encouraged to pay attention to the RFP criteria that we evaluate offers in line with. Suppliers should furnish all documents required. We need to contract with a supplier who is self-sufficient. Suppliers were also encouraged to go through the technical criteria (one by one) as each has a score. Suppliers should not wait until the last minute to submit their offer. Please dedicate yourself to prepare a proposal with a good quality. Q & AQuestion 1. Given the change of framing for the campaign does this change the spec for the microsite , do we no longer need the ability to donate via a buttonAnswer 1. Yes, that is correct. No need for a donate button now.  Still need for a microsite (See updated RFP to be published later)Question 2. Are there any specific countries to prioritize in terms of campaign reach? Answer 2. We should look at high income countries, where our target audience are but also the countries where we are engaging, in Africa and Asia.Question 3. Could you share anything about budget limits?Answer 3. Unfortunately we are unable to share such information or the estimated acquisition value for such a contract. We advise studying and understanding the Terms of Reference, the schedule of requirements of this RFP, try to focus on the main points and the offer. Please avoid any abnormal prices and avoid any prices that may affect you during the implementation, send reasonable and competitive prices that will ensure that you can implement the project successfully, avoid low prices or high prices and make it commensurate, and work according to the Schedule of requirements.Question 4. Is there any opportunity for a tissue session to test creative before we submit our bidsAnswer 4. No.Question 5. To follow up on the budget question a little bit, because it would drive our recommendations of process, and I know you can't disclose but I just want to point out in the RFP there are number of deliverables that are not clearly specified in terms of audiovisual asset to campaign video event wrapping those sorts of things which this kind of two different ways we could go about it. How we should price those given that we want them to be cost-effective of course.As an example a campaign video, want to be obviously very sensitive and culturally sensitive to the populations which we are depicting, and potentially you know showing, actual individuals which would require interviewing people and location video which has a very much higher cost scale structure than if we want to be very cost-effective, something that would be more graphic-based, and we don't even know if it's necessary a broadcast quality PSA that we are placing in broadcast or if we are doing social media assets, there's a wide range just in the video component of potential cost, and obviously, we would make recommendations in this strategy phase of the project to get the best return on investment and hit the right audiences.How would you advise us to provide a lump sum cost for something like video, which is not clearly defined now, and we don't necessarily have a clear budget that we are working with.Answer 5. We have thought carefully about it and have the budget to cover such a video that would include filming on location in 3-4 countries, assuming you have connections to local production teams on the ground. Our advice to all of you whenever you want to add any of this or relevant service, make it clear in your financial proposal and comment how the cost is applied and justified. Please be mindful that the supplier should understand the SOR and please explain in detail and as per the RFP criteria, how the technical component is going to be implemented further to your financials. Question 6. Does ATscale already have corporate partnerships? Is there a member of the ATscale team dedicated to support corporate partnership development (e.g. network mapping/pitching?) Are the team, board and advisory groups able to utilize existing connections, support with introductions and ‘door opening’?Answer 6. ATscale will share the Resource Mobilization strategy which includes landscape mapping and list of potential Trusts, Foundations, HNWIs and Companies who may be aligned and interested to support the campaign. This is not an exhaustive list and the contractor would be expected to identify additional leads. Our RM team will work closely with the agency on this . ATscale Partnerships Development Advisor is working on corporate partnerships but we are still in nascent stages of this and are looking for the campaign to help us to develop a number of partnerships.Question 7. Just to follow up to confirm that I understood correctly the expenses of  you know influencers. If any of those are expected to be in kind pro bono donations, or if we should include some budget for paid influence or partnerships, or any sort of media placements, should that be included in our proposal in the financial proposal.Answer 7. We don’t suggest you budget for paying influencers. We would suggest that influencers that support the campaign are genuinely passionate about the cause and not driven by financial gain. Of course we will welcome in-kind and pro-bono support.Pre-bid Meeting finished time: 13:55 UTC 

New clarification added: Reminder.You are reminded that the pre-bid meeting will take place on this day. We hope count with your participation.The pre-bid meeting will be held online via Google Meet Wednesday, 05 July · 13:00 UTC – 14:00 UTCFor participation in the pre-bid meeting, kindly use the following link to register your details and indicate your confirmation for attendance of the pre-bid meeting:https://docs.google.com/forms/d/e/1FAIpQLSc0k-J7h6ubtYnfeBWrHBorjwQS884fOsnHgk7CuN9poxp9iw/viewform?usp=pp_url  Google Meet joining infoVideo call link: meet.google.com/war-gxka-ynjOr dial: ‪(CH) +41 43 430 95 59‬ PIN: ‪720 254 905 8499#‬More phone numbers: https://tel.meet/war-gxka-ynj?pin=7202549058499   

New clarification added: Hi, do we need to register for the pre-bid meeting on 5th July, or will we be sent an invite? ThanksYes, you need to register for the pre-bid meeting. Take note of what is indicated in Clarifications/pre-bid meeting details:The pre-bid meeting will be held online via Google Meet Wednesday, 05 July · 13:00 UTC – 14:00 UTCFor participation in the pre-bid meeting, kindly use the following link to register your details and indicate your confirmation for attendance of the pre-bid meeting:https://docs.google.com/forms/d/e/1FAIpQLSc0k-J7h6ubtYnfeBWrHBorjwQS884fOsnHgk7CuN9poxp9iw/viewform?usp=pp_url  

New clarification added: In the meantime, is there any possibility of rescheduling the pre-bid meeting? We would love to participate, but it falls on a major holiday here in the United States (Independence Day, and most companies here are closed Monday the 3rd and Tuesday the 4th).View RFP/2023/47404 Revision 2. The date of pre bid meeting has been modified to 05-july-2023 13:00 UTC 

New clarification added: ·       You reference needing a campaign communications strategy and visibility plan through to the end of 2024. Do you envisage that the agency or your team would lead on implementation of this plan?  We imagine that 2024 will be the roll out of the campaign. Once the suite of assets are designed we will use them throughout 2024 to generate awareness. We include a number of milestones and potential events where there will be more of a push and would require support from the agency. With regards to social media posts etc, this will be managed in-house, following the comms strategy and visibility plan.·       You reference that ATscale would disseminate and promote visibility of the campaign via media outlets in particular digital media and other communication mechanisms.  When you talk about digital media we assume this is social channels plus website?  Again, what level of involvement would you need from the agency, for example would you need us to create a plan, develop content calendars and/or post content?We expect the contractor to create a plan and develop content calendars. Posting content can be managed in house.·       Do you have any advertising credits from social media platforms / Google ad grants which we could utilise for this campaign?  If not, is media spend included in the given campaign budget?No, please estimate spend on social media advertising. It doesn't need to be taken from the budget but we would need to take a decision on how much advertisting we can pay for depending on estimated cost. We hope we could use the campaign to attract in kind support and this could also apply to advertising spend.·       Do you have a partnership with an existing media agency who would implement advertising, or can the winning agency assume this will be included as part of their campaign remit?We don't have such a partnership and, although within the remit we are not working with a large budget and likely won't have too much for advertising spend. ATscale is a non-profit initiative and 2022 was the first year of significant investments. As outlined in the RFP, please note that, akin to a start-up, the ATscale Secretariat is a small team, based in Geneva working with modest budgets to realize huge ambition.·       Can you clarify further what you expect in terms of securing a corporate partner for launch, eg would you expect the agency to find one from scratch or to support you and your team with suggestions of organisations to approach and provide the necessary assets and tools to make relevant approaches?ATscale will share the Resource Mobilization strategy which includes landscape mapping and list of potential Trusts, Foundations, HNWIs and Companies who may be aligned and interested to support the campaign. This is not an exhaustive list and the contractor would be expected to identify additional leads. Our RM team will work closely with the agency on this.·       You mention that this brief is for phase I, and that aims are part of the wider campaign - how long do you foresee the campaign running for and therefore when would the desired aims (£3.5m / 100m engagement) need to be achieved? The targets are targets up to end of 2024. We hope to build on the campaign in to 2025 and beyond until we hit our longer term RM and visibility targets. We hope that creative content is designed as evergreen and would continue to be relevant and used beyond end of 2024.·       Are you flexible on launch timeline if we were to propose a different moment? Yes, we are flexible within reason but currently focusing on Davos 2024 as timing seems right and is a good place to reach some of our target audience (ie corporates, family offices, other donors).·       Do we need to put all of our info into the Word docs or can we add other documents eg PDFs to show creative ideas.All mandatory forms need to be completed and submitted, as per the checklist. It is also possible to include attachments or additional documents, please just make sure there are references to them in the corresponding mandatory forms.·       For the campaign microsite, do you have existing infrastructure including donation functionality we would be required to use or would you expect the winning agency to recommend best practice here?Yes, we expect that the contractor recommended best practices.·       Accessibility will form an important part of the design and build of all components, including the microsite and social content. Do you have existing guidelines and/or partners you work with to ensure accessibility meets your criteria or do you want the winning agency to recommend best practice?A link to the accessiblity guidelines can be found in Section_II_Schedule of Requirements under Technical Considerations (page 3).·       Do you have existing relationship with key influencers/ambassadors? If so, can you tell us who they are, and can we use them as part of the campaign?We can provide a list of target champions / influencers that we have been developing over the last 12-18 months which can act as a starting point but we don't have strong relationships. 

New amendment added #2: On the PARTICULARS tab:1. Date and Details of Clarifications or pre-bid meeting is modified to 05-July-2023 - 13:00 UTC

New amendment added #1: On the GENERAL tab:1. The deadline is modified to 17-July-20232. The deadline for clarifications is modified to 06-July-2023On the PARTICULARS tab:1. Date and Details of Clarifications or pre-bid meeting is modified to 04-July-20232. The Expected contract award date is modified to 07-August-2023On the DOCUMENTS tab:1. The file 2. RFP_Section_II_Schedule of Requirements - ATscale campaign.pdf, is replaced by the file 2. RFP_Section_II_Schedule of Requirements - ATscale campaign REVISION 1.pdf   Note that the text highlighted in yellow is modified text.