RFP-2021-08 Social Media consultant

UNAIDS
RFP-2021-08 Social Media consultant Request for proposal

Reference: RFP-2021-08 Social Media consultant
Beneficiary countries or territories: Switzerland
Published on: 17-Feb-2021
Deadline on: 15-Mar-2021 23:59 (GMT 1.00)

Description

In close collaboration with the UNAIDS Department of Communications and Global Advocacy and Executive office of the Executive Director, the consultant will take a lead role in developing and implementing social media strategies for the Executive Director as below:
1. Write op-eds, articles and statements for the Executive Director for use in print, video and social media.
2. Write, edit, design content for the UNAIDS Executive Director's social media channels, ensuring that content is accurate, accessible, informative and engaging.
3. Manage social media coverage of Executive Directors public and bilateral engagements on UNAIDS corporate social media channels.
4. Initiate high-level engagement in social media conversations on AIDS and related issues on behalf of UNAIDS Executive Director in social media platforms.
5. Manage and enhance the social media profile of UNAIDS Executive Director’s social media assets including Facebook, Twitter, LinkedIn and other appropriate forums. This include consistent and timely postings and ensuring postings are accurate and on message.
6. Develop and implement a social media strategy for the UNAIDS Executive Director, that evolves and adapts to specific activities and engagements as well as online trends and discussions.
7. Regularly monitor the analytics, trends and engagement on the social media platforms.
8. Connect, seek and foster relationships with super connector individuals, companies and organizations and manage their engagement in social media platforms to increase outreach of the UNAIDS Executive Director’s messages and strategic goals.
9. Promote relationships with civil society and other partners for outreach of UNAIDS messages as well as in undertaking joint social media campaigns.
10. Write features around the UNAIDS Executive Director’s activities and engagements.
11. Finalize speeches of Executive Director for publishing on UNAIDS website and promotion through social media.
12. Liaise with the Executive Office and act as the focal point between the Executive Office and the Communications department on communication issues related to the Executive Director.

“For details on the activities and expected outcomes please refer to the attached RFP document.