RFPS-2017-502693: Development of UNICEF's Supporter Engagement Strategy, Phase 1

RFPS-USA-2017-502693: Development of UNICEF's Supporter Engagement Strategy, Phase 1 Questions and Answers: Q: The UNGM website says that the due date for the above referenced proposal is 1 Jan 2018 but the bid document says 17 December 2017. Can you confirm the due date for this proposal? A: Confirming that the deadline for submission of proposals has been extended to 1 January 2018. Q: On Salesforce: Do you currently have Salesforce implemented at UNICEF or will this be a new instance? A: We have Salesforce instance installed and licenses in-placed. Q: What is the status of Salesforce licensing for this project? Will it be in place by the project start? A: Refer to above. Q: Will the prototype be in one language or multiple, and if multiple what are those languages in scope? A: Multiple languages with support of 5 UN official languages to start with. Q: Have the end users been trained on Salesforce, or is training included in this phase? If included, approximately how many end users will be using the prototype? A: We should include training to the mixed with user group proposal in the user block group starting from 5-50. Q: On Data: With regards to existing customer data, how many different sources exist today? A: We have multiple sources of donors and supporters information. All these are being consolidated to a single database on Salesforce. Q: Are all global sources documented, or will identifying those sources be a part of the engagement? A: Yes. It will be part of the engagements. Q: How many DOC data sources will be included for migration to the prototype? A: Refer to above. Q: For each source that needs to be migrated, can you provide an estimated number of records and whether the data has been harmonized (cleansed)? A: Refer to above Q: What is the current format of the data sets to be migrated? A: Refer to above. Q: On strategy: Is the marketing strategy intended to be localized for every country, or will it be at a regional level or some other grouping? A: The strategy is still being determined and we can send more information after the task team working on it meets in Geneva the second week of January. Current thinking is that since the first instance of the global CRM needed is to collect email from people from our global social media platforms, that the first campaigns will be global. However eventually we will most likely use the CRM for regional and country campaigns. Q: Are you currently using a social media analytics tool? If yes, which one? A: Hootsuite for social media management (mainly publishing) and platform and content analytics. Talkwalker for social media analytics on key words like hashtags, conversations, trends, share of voice etc. Q: Do you have existing personas developed as a baseline that can be utilized? A: Our country offices and national committees often have detailed personas of the types of people they know are most likely to donate. At the global level, audience segments remain quite general but can get more specific about broad demographic factors for our issue campaigns for example, our refugee and migrant children campaign will go after young people, people who care about migration and refugee issues, our child survival and early childhood development campaigns target young parents and caretakers and so on. Once we have an instance that allows us to collect email from our global social channels we can test to build better personals about the kinds of people that are most likely to convert from social to email.