Signature Video for SOWC Report Launch-Digital Gender Gap

UNICEF is seeking to hire a creative agency to conceptualize and produce a video with a call to action that can be adapted across platforms, driven by a compelling concept that will engage a social media-driven audience in this issue. The video should embrace new forms of storytelling and adopt an innovative approach. We encourage provocative, emotional concepts with a surprise reveal or a unique and refreshing approach. There is no strict format for the video - it could be a social experiment, a stunt or a scripted piece of content with actors, as long as the message comes across in a captivating way and fires up the audience to learn more and get behind this issue.

A social experiment or stunt exploring the gender stereotypes and social inclusion is a product that is likely to find resonance among our audiences. For instance, you could focus on how girls are disadvantaged when they have an unequal access to the digital space and create a compelling call to action that engages key audiences to take a stand against gender stereotypes and discrimination against girls and women.

PLEASE NOTE: This video will be filmed in India with the Indian context as a focus, but we will be targeting our global audience with the product. We need for this video to be relatable and universal so that it can be adapted by UNICEF’s 190 offices around the world.

We are looking to hire an international agency with offices based in India, or an agency headquartered and based in India. We do not have the budget to support international travel for the production crew.