TV MEDIA BUYING SERVICES IN CANADA

REQUEST FOR PROPOSAL: CANADA/RFP/PSP/2019/001 FOR THE ESTABLISHMENT OF A FRAME AGREEMENT FOR THE PROVISION OF TV MEDIA BUYING SERVICES IN CANADA

The Frame Agreement will be signed with the successful bidder(s) for a period of three years (3) with the possibility of further extension for two (2) additional periods of one (1) year each:

Phase 1: March 2020 – February 2021

Phase 2: March 2021 – February 2022

Phase 3: March 2022 – February 2023

Phase 4: March 2023 – February 2024

Phase 5: March 2024 – February 2025

In order to indicate the volume of the work, please find hereunder PSP Canada projected media spend:

• 2020: $1.5M
• 2021: $1.7M
• 2022: $1.9M
• 2023: $2.1M
• 2024: $2.3M

Performance is primarily measured through cost to acquire and ROI. Minimum performance levels are indicated as following:

•          Acquisition cost per donor 2020 (inclusive of all program costs): $278

•          Acquisition cost per donor 2021 (inclusive of all program costs): $275

•          Acquisition cost per donor 2022 (inclusive of all program costs): $272

•          Acquisition cost per donor 2023 (inclusive of all program costs): $269

•          Acquisition cost per donor 2024 (inclusive of all program costs): $266

Bidders are required to submit any request for clarification or any question in respect of this RFP by e-mail to Erzsebet Gal, Ass. PSP Officer, at galer@unhcr.org. The deadline for receipt of questions is on 30th of July 2019 23:59 p.m. GMT-4.

Bid must be sent by e-mail ONLY to: DENCOBID@unhcr.org

23rd of August 2019 – 23:59 pm GMT-4 (Canada time)