Public Relations and Influencer Support for 2017 SOWC Video Content

Through this Request for Proposal for Services (RFPS) UNICEF is seeking to hire an agency to lead on pitching these videos to new digital and social media driven outlets, while also devising new approaches for getting these videos exposure and identifying influencers that are a good match for raising awareness about the report through their own channels, specifically during the launch of the State Of World's Children report.

The agency is also expected to review all high-quality video assets and to develop and implement a public relations plan (pitching, devising unique stunts to get them more buzz, etc.) to tap digital or social media outlets and influencers to generate their own content associated with the issues within the report. These efforts should ultimately drive more audiences to view and engage with the report and lead to more views or exposure for the report videos. Key messages associated with the videos should also be incorporated into any outlets that discuss our videos or through influencer engagement. Some of the most popular millennial visited websites and social media pages should be considered for targeting both for media and influencers. Important to note we’re looking for support across English, French, Spanish, and Arabic. It’s ideal if the audience also doesn’t simply come from Europe or the US, so looking to Africa, Asia, the Middle East, and Latin America is hugely important.