Media Campaign Design and Slogan on Safety of Journalists

A Kosovo-wide “safety of journalists” campaign will be initiated to raise public awareness on the significance of enabling journalists to perform their work unfettered and without fear and intimidation. Branding and visibility will be critical components of the campaign given that the aim of this campaign will be to raise public awareness about the importance of keeping journalists safe, and to convey the idea that an attack on a journalist is an attack on society as a whole