Provision of Social media Ads (Facebook and Twitter) Management Services for UNODC Female Portrait Videos in Djibouti, Kenya, Rwanda, Tanzania and Seychelles.

The United Nations Office on Drugs and Crime Regional Office for East Africa (UNODC ROEA) invites qualified interested firms to submit Expression of Interest (EOI) to participate in the upcoming solicitation for the Provision of Social media Ads (Facebook and Twitter) Management Services for UNODC Female Portrait Videos in Djibouti, Kenya, Rwanda, Tanzania and Seychelles. Eastern Africa continues to face significant threats posed by transnational organized crime, sexual and gender-based violence, violent extremism, and terrorism which all disproportionately affect women and girls. Simultaneously, senior and decision-making roles in criminal justice and law enforcement institutions remain overwhelmingly inaccessible to women, negatively impacting women’s participation in peace and security at large. To address these challenges, UNODC is leading the project ‘Empowering Every Badge’, which aims to enhance gender parity and the role of women in law enforcement in order to enhance gender sensitive responses to these threats, to promote gender equality, foster community trust in law enforcement, and to ultimately, strengthen operational effectiveness. This project is jointly implemented by UNODC in partnership with UN Women and the Eastern Africa Police Chiefs Cooperation Organization (EAPCCO) and is funded by the Government of the Federal Republic of Germany. Through this project: • Challenges experienced by female law enforcement officers in women’s representation in law enforcement in Eastern Africa are addressed by dismantling structural barriers and gender biases, creating supportive and inclusive environments; • Women in law enforcement and criminal justice institutions have greater capacity to advance to senior positions, with increased participation and enabling environments for female officers – including by tackling harmful stereotypes and engaging men as allies. This will enhance operational effectiveness of law enforcement to, in collaboration with communities, better detect, prevent, and investigate transnational organized crime, sexual and gender-based violence, terrorism and related cases; • Awareness and attractiveness of law enforcement careers is increased to support the access of female officers to senior positions. UNODC is looking for an agency to handle Facebook and Twitter Ads to reach a larger audience and raise awareness about the importance of having more women in law enforcement. The agency will manage these social media Ads in these 5 countries (Djibouti, Kenya, Rwanda, Tanzania and Seychelles) starting from May 2025. At the end of each video Ad run, the agency will submit a comprehensive round-up report. The expected deliverables are: • Be able to use the UNODC ROEA Facebook and Twitter page to run the Ads. • Every month, the Agency will launch consecutive Ads on Facebook and Twitter for one month for each of the 5 videos. The agency will run these Ads simultaneously in all the 5 countries mentioned above. • The agency will share a final comprehensive report on each video Ad run.