REQUEST FOR QUOTATION (RFQ) for the Dissemination of the Risks of Irregular Migration and Counter Smuggling Awareness Raising Campaign for local vendors only

Objectives
Building on the gains of the previous campaign, IOM seeks to hire a service provider for its second
dissemination of the campaign through different media, including radio, billboards, buses, train and metro
stations, digital media, and TV to disseminate general safe migration messages following the assessment
findings of its first wave of dissemination3. The use of multiple sources will provide a multifaceted approach
in reaching out to millions of individuals nationwide.
The objective of the campaign will be to raise awareness on the dangers of irregular migration, and its
associated risks, hence discourage youth from opting to choose these irregular and dangerous routes.
Emphasis will be placed on developing information products that are durable in nature and flexible in
use, with a view to maximizing outreach and effectiveness.
Scope of the Services
• Adapt the existing materials of the campaign for the TV dissemination while ensuring proper aspect
ratio resolution and A-V quality.
• Provide different audio cuts with different cut durations for the radio dissemination.
• Adapt current photos within the campaign for billboards, posters, or other printed/outdoor
productions as required.
• Develop and implement a three-month nationwide dissemination plan for the campaign on the
different mediums of: OOH, digital media, radio, and TV.

o OOH: The OOH mediums targeted include billboards on roads, metro and train stations as well
as ads on buses. The plan should include a number of governorates that ensure nationwide
dissemination and, the names of the governorates with a special focus on the governorates with
high rates of irregular migration phenomena, metro and train stations, as well as bus lines and
billboard locations.
o Digital Media: Develop a digital media plan including different social media platforms such as
Facebook, Instagram, TikTok, as well as Youtube and Google ads on popular websites (such as
Youm 7, YallaKora, AlMasry Al Youm, Filgoal, Elbalad News, Masrawy, Elwattan news)
o Radio: Develop and implement a radio airing plan, with priority to the following channels
Nogoom FM 100.6, Radio Masr 88.7, Radio 90.90, NRJ 92.1, Nagham FM 105.3, Mega FM 92.7,
Sha3by FM 95.
o TV: Develop and implement an airing plan selecting TV programs and channels that can provide
high and diverse reach (from A to D classes) in a manner that compliments the dissemination in
the aforementioned mediums (such as targeting audience that can primarily be reached through
TV as opposed to other mediums).
• Monitor the implementation of the aforementioned plans and report regularly as will be agreed with
IOM;
• Negotiate costs of dissemination (such as airtime, radio slots, etc.), secure them, and make payments;
• Report to IOM on the dissemination of the campaign upon completion, with figures of the achieved
results, detailed breakdown of the reach engagement and impressions with disaggregated data and
include recommendations for upcoming campaigns.