C-Suite (Chief level professionals) B2B research

The United Nations Children’s Fund (UNICEF) is a leading humanitarian and development agency working globally for the rights of every child. Working for a world in which every child has a fair chance in life, UNICEF has the fundamental conviction that all children have an equal right to survive, thrive and fulfil their potential to the benefit of their societies and a more equitable role.

UNICEF is active in more than 190 countries, territories and areas through 33 National Committees (Natcoms) and more than 150 Country Offices (CO) worldwide. UNICEF National Committees are in high income countries and raise funds and awareness about the organization’s mission and work, as do an increasing number of Country Offices located in middle income countries.

UNICEF’s Private Fundraising & Partnerships Division (PFP) coordinates all engagement activities with the Private Sector; this in coordination with UNICEF headquarters in New York and in close collaboration with National Committees and Country Offices.

Fundraising and partnering with Business is a core element of UNICEF’s private sector strategy, ultimately contributing to delivering results for children. Gaining reliable, evidence-based knowledge and insights on the key decision makers within the Business audience is central to developing the most effective engagement strategies. 

Description of requirements:

This request for information aims to collect information about available solutions and capabilities to run quantitative research among C-suite audiences.

The RFI requests the sharing of the following information with UNICEF:

1. Corporate Profile and Experience
   1. The Profile of your company
   2. Experience in market research in general
   3. Experience in C-suite or B2B research
2. Available solutions for C-suite research
   1. Type of solutions: ad-hoc, proprietary, omnibus
   2. Sample definition:
      1. C-suite or other (if other please specify)
      2. If C-suite, specify type of Chief-level positions accessible
      3. C-suite from what company size revenue-wise
   3. Sample size: typical sample size used or possible
   4. Geographical spread
   5. Industry sectors spread
3. Ballpark Costs & Timings

With this Request for Information, UNICEF is interested in receiving estimated costs and timelines for a quantitative survey-based project of a “typical” length, among C-Suite audience of large companies (no SMEs).Please specify how the costing is done e.g. which are the assumptions supporting the fee calculation.

No figures quoted in this Request for Information will be used in any potential future solicitation process.

Procedure for submission of the information:

Suitably qualified and experienced suppliers are encouraged to email Information: 5-page maximum document to pfpprocurement@unicef.org with reference “RFI/2022/001 – C-Suite (Chief level professionals) B2B research” in the subject line on or before 15 July 2022 @ 23:59 hours (Geneva time).

Suppliers are kindly requested to ensure that their full current contact details (contact person details, postal/e-mail/telephone/ fax) are included in their submission.