UNICEF
Creative agency to build public engagement campaign on the occasion of World Children's Day for UNICEF in Vietnam Request for proposal

Reference: 9159807
Beneficiary countries: Viet Nam
Published on: 14-Jul-2020
Deadline on: 27-Jul-2020 17:00 (GMT 7.00)

Description

Through this Request for Proposal (RFP), UNICEF seeks to hire a creative agency to build a bold and innovative public engagement campaign which mobilizes the public, particularly the youth, to #Reimagine a greener future for themselves and the next generation, and inspires changes in their behavior towards a greener lifestyle.

Specifically, the agency should present a high-level concept, execution plan and produce key deliverables which can be geographical spread across urban and rural areas in Vietnam and can be adapted for ethnic minority languages.

The campaign should highlight the following attributes:

  • ENGAGING: Trigger action and emotional connection to children and climate change issues
  • TRUST: Build trust in UNICEF brand
  • STORYTELLING: Compelling first-hand accounts by children
  • VISUAL: Original and creative high-quality key visual assets with distinctive UNICEF key iconic elements.
  • INSPIRING: Positive and hopeful tone and voice
  • MODULAR: Adaptable for different audience segments (youth, decision makers, corporate partners) and different media formats

For further details, please see the Request for proposals and Terms of References.

For submission of proposals: Please email to procurementvn@unicef.org

For query and support: Please email to bttrang@unicef.org (NOT for submission of proposals)